AGO. SET. 2015
48
QI LIBRI
Cibo come esperienza
3
HU FKL VL RFFXSD GL IRRG H GL
PDUNHWLQJ HFFR XQ OLEUR GD QRQ
SHUGHUH
1RQ VROR SHUFKp OҋDXWRUH &DUOR
0HR q XQ SURIRQGR FRQRVFLWRUH
GHO PDUNHWLQJ DSSOLFDWR DO IRRG XQ
WHPD FKH DIIURQWD FRQ OD SDVVLRQH
GHOOҋHVSORUDWRUH FKH VSHULPHQWD LQ
SULPD SHUVRQD FLz GL FXL SDUOD (
QRQ VROR SHUFKp QRQ q XQ WUDWWDWR
WHRULFR VXO PDUNHWLQJ GHO FLER H
GHOOҋHVSHULHQ]LDOLWj OHJDWD DO FRQVXPR
GL FLER PD DIIURQWD OҋDUJRPHQWR
FRQ XQ WDJOLR SUDJPDWLFR ULFFR GL
HVHPSL YLVVXWL GLUHWWDPHQWH RIIUHQGR
LQGLFD]LRQL GL SHUFRUVR DOOH D]LHQGH
LPSHJQDWH QHO EXVLQHVV GHO IRRG
/H UDJLRQL SHU FXL ULWHQJR FKH YDGD
OHWWR VRQR GLYHUVH
/D SULPD q FKH LO IHQRPHQR GHO
FUHVFHQWH LQWHUHVVH SHU WXWWR FLz FKH
UXRWD DWWRUQR DO FLER q DQDOL]]DWR
D SDUWLUH GDL VXRL SURWDJRQLVWL
SULQFLSDOL YDOH D GLUH TXHOOD SDUWH
GL SRSROD]LRQH FKH DWWULEXLVFH
JUDQGH LPSRUWDQ]D DOOҋHVSHULHQ]D
GHO FRQVXPR DOLPHQWDUH ©GHILQLVFR
OҋDFTXLVWR GL HVSHULHQ]D FRPH
TXHOOҋDWWR GL FRQVXPR GRYH OD SHUVRQD
FRPSUD H YLYH TXDOFRVD GL SL GHO
VLQJROR SURGRWWR DFTXLVWDWR GHOOD VXD
VRVWDQ]D H GHO VXR XVRª VFULYH 0HR
SHU FLUFRVFULYHUH LO FDPSR GҋLQGDJLQH
GHO OLEUR
/D VHFRQGD q FKH FRPH LQ XQ JLRFR
GL VSHFFKL 0HR ULHVFH VHPSUH D
RVVHUYDUH GDOOD JLXVWD GLVWDQ]D L
IHQRPHQL GL FXL VFULYH SHU FRJOLHUQH
QRQ VROR JOL DVSHWWL SURJUHVVLYL
PD DQFKH DOFXQH FULWLFLWj 4XHOOH
FKH SHU HVHPSLR SRUWDQR LQ DOFXQL
FDVL D HVDOWDUH LO UXROR GHJOL FKHI
R D ULWHQHUH FKH EDVWL D RWWHQHUH
VXFFHVVR VRSUDWWXWWR DOOҋHVWHUR LO
VROR IDWWR GL SURSRUUH SURGRWWL LWDOLDQL
©GHWWR FKH Oҋ,WDOLD SLDFH D SUHVFLQGHUH
TXHVWR QRQ EDVWD H VSHVVR q IRQWH
GL HTXLYRFLª VFULYH 6HQ]D SHUz
SHUGHUH GL YLVWD OҋRELHWWLYR FKH q
TXHOOR GL VXJJHULUH DOOH D]LHQGH H DJOL
LPSUHQGLWRUL FRPH RSHUDUH DO PHJOLR
SHU DYHUH VXFFHVVR
,O WHU]R PRWLYR q FKH UDJLRQDQGR LQ
WHUPLQL GL HVSHULHQ]D GL FRQVXPR GHO
FLER OҋDXWRUH URPSH JOL VWHFFDWL FKH
GLYLGRQR L FDQDOL KRUHFD H JUDQGH
GLVWULEX]LRQH VRQR VROR GXH PRGDOLWj
GL DFTXLVWR H GL FRQVXPR
(QWUDPEH FKH GD VHPSUH
VHJXRQR UHJROH FRGLILFDWH H XQ
SRҋ LQFDUWDSHFRULWH SHUFKp WURSSR
DXWRUHIHUHQ]LDOL VRQR SDUWH GHOOD
ULFHUFD GL HVSHULHQ]D HVSHULHQ]H
FKH FRQQRWD TXHL FRQVXPDWRUL FKH
YDQQR VRWWR LO QRPH GL IRRGLHV
©2JJL ² VL OHJJH ² q LO PHUFDWR GHO
ҊPDQJLRҋ FKH WUDVFLQD TXHOOR GHO
ҊFRPSURҋª
&RQ TXHVWH SUHPHVVH LO OLEUR VL
ULYHOD XQD IRQWH LQHVDXULELOH GL
DQQRWD]LRQL GL LQGLFD]LRQL GL VHJUHWL
VYHODWL H GL OXRJKL FRPXQL VPHQWLWL
$ IDUH GD VIRQGR GD ILOR URVVR QHOOR
VQRFFLRODUVL GHL FDSLWROL WURYLDPR
TXHOOD FKH SHU OҋDXWRUH GLYHQWD OD
SULRULWj SHU OH D]LHQGH VLDQR HVVH
GL SURGX]LRQH GL GLVWULEX]LRQH R GL
ULVWRUD]LRQH OҋLQQRYD]LRQH
©9LVWD FRPH FDSDFLWj GL OHJJHUH
L QXRYL VLJQLILFDWL GL FRQVXPR QHO
PRQGR DOLPHQWDUH q OD FKLDYH
GHO VXFFHVVR LQ TXHVWR VHWWRUH
LQVLHPH DO FRUDJJLR H DOOD FRHUHQ]D
LPSUHQGLWRULDOHª
Carlo Meo
FOOD MARKETING
Creare esperienze nel mondo dei foodies
Hoepli € 17,90
9RE VMJPIWWMSRI WYP JSSH HMZIRXEXS GSRXIQTSVERIEQIRXI RYSZE VIPMKMSRI HIP GSRWYQS GYPXYVE
HIM KMSZERM EVKSQIRXS QIHMEXMGS HM WYGGIWWS 1E RSR r YRE VMJPIWWMSRI XISVMGE UYIWXS PMFVS
r VMGGS HM MHII I WTYRXM STIVEXMZM TIV GSQTVIRHIVI QIKPMS GLI GSWE WMKRMJ MGE IWTIVMIR^E HM
GSRWYQS




