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AUGU-SEPT 2015

IV

in fact very important in order to meet

all the needs of our customers. Our

experience has allowed us to mature

over the years a growing awareness

in wanting to place the customer at

the center of our daily work, so try to

satisfy him and offering him what he

wants when he wants it. This objective

is achieved by careful selection and

the frantic search for fish products and

food-grade, personnel capable and

attentive to the needs of each customer

and a delivery service of our daily

accurate and timely management with

owned trucks”.

Located in the municipality of Medolago

(BG),

Spè.al

. Srl. covers an area of

about 7,000 square meters, of which

more than half covered. The stores

allow you to store a wide range of

products thanks to over 2,000 pallet

places available. Added to this is also

equipped packaging department, in

which are preparing food brand Spè.

al. Srl. and that the origin, has seen his

development as a result of customer

growth of supermarkets.

Even for individuals

To the wholesale Spè.al.Srl added later

also retail, with the opening of a shop

open to the public where customers

can purchase products from the

professional quality. “It was not easy

to establish ourselves in an area where

there is a strong competition primarily

of shopping centers - said Roncalli -

but today we have a loyal clientele,

thanks to high quality products, highly

competitive prices, guarantee great

service and qualified staff to the final

consumer.”

SPÈ.AL

. Srl.

Via Bergamo 16-24030 Medolago BG

Tel. +39 035 902333

Fax +39 035 902669

Area Served: Bergamo, Lecco, Como,

Milan, Brescia

Turnover: 12 million Euros

Employees: 40 (collaborates +

employees)

AT PAGE 16

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By ANNA MUZIO

They are executives; consumers and

decision-makers of tomorrow, and when

they go to the restaurant have precise

requirements, not necessarily aligned

with those of mom and dad, uncles and

grandparents.

We’re talking 18-34enni, that band of

people - about 12.2 million in Italy -

that is now used to call “Millennials”

(because they are “the generation of the

third millennium”). A type of customer,

interested in the food, health and issues

“green”, to be followed carefully because

already now are in the foreground in

consumption, and tomorrow they will

be even more.

“Young people like to eat out, because

many are still living, by necessity rather

than by choice, with parents. They are

sensitive to good food, and this is not a

foregone conclusion: with all the stimuli

and interests who invest more on food,

which is for them a matter of culture,

health but also identity. They are

interested in technology, sustainability,

the health consciousness and the origin

of the food, all of which take into

account factors. The restaurant demand

quality and transparency at the right

price” summarizes Marilena Colussi,

sociologist consumption and food trends

and a great connoisseur of traditions

and customs of this target following

long through surveys and research, the

latest of which, ‘Generation gourmets’,

commissioned by Birra Moretti and

made with Doxa Marketing Advice, is

shown in the graphs accompanying the

article.

GLOBALISED but regionalist. The

Millenials are interested in, but one

in five has a special relationship with

the food so it can be called a “foodie”.

Has with the territory, who may be

their home region but also that of the

family of origin, a strong bond is more

attentive to the needs of health benefits,

in fat and calories, but you grant

“gluttony”, which then compensates

with diet or sports, read the labels

and are interested in the origin of the

ingredients and is a “hunter/getter” of

excellence. Definitely go more often to

4(.(A05,