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AUGU-SEPT 2015
II
with 556,000 outlets and more than 6
million people.
To do the honors, as we have said was
CIC, in the person of President Italo
Nebiolo, also a member of the Bureau.
“At a time when European legislation
becomes increasingly stringent for
those who make a business - explains
Nebiolo - is important to oversee the
legislative activities and regulations
that are elaborated in Brussels (where
the headquarters of the IRE, ed) to be
able to intercept provisions for time
or projects that could have negative
impacts on our operations or require
organizational and operational
changes.”
The day was held by addressing some
of the issues that in recent months
have been featured on the agendas
of European distributors and Italian,
from the reverse charges relating to
the VAT that would have weighed
substantially on the liquidity of
retailers. Other topics discussed: issues
relating to competition law, those
concerning private labels and their
innovation in relation to the growth
of small and medium-sized suppliers.
Finally they dealt the recovery of small
and medium-sized enterprises, as a
priority of the Commissioner Elzbieta
Bienkowska, unfair trade practices and
supply chain initiative.
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The new edition of the GEA-
Fondazione Edison Observatory
records that in 2013 Italian food
represented an important driver in
export growth.
On a base of reference of 616 products,
in fact, Italy has 63 products in which
it gains first, second or third place in
the world for best foreign balance of
trade, generating a total of 21.5 billion
dollars.
Together, the ‘4 As’ of Made in
Italy (Alimentari-vini/food-wine;
Abbigliamento-moda/clothing-fashion;
Arredo-casa/furnishings-home;
Automazione-meccanica-gomma-
plastica/Automation-mechanical-
rubber-plastics) confirm a positive
growth reaching a new record of 128
billion euros.
From an analysis of the data what
emerges, furthermore, is that the
United States is the third-largest export
market for Italy, after Germany and
France, with overall Italian exports
to the USA of 29.8 billion euros and a
surplus of 17.3 billion, the highest Italy
had in 2014 in bilateral trade.
The American market, in particular,
is increasingly focalised on the food
sector and this presents the greatest
potential for growth; suffice to
consider that in 2014, about 10% of
Italian exports were to the American
market. The first 10 provincial-
sectorial examples of highest food
exports towards the USA in 2014
are: Florence, Lucca, Grosseto, Milan
and Perugia for oils and vegetable
& animal fats; Modena for other
food products; Naples for baked and
flour products; Salerno for fruit and
veg that have been prepared and
conserved; Sassari and Parma for the
products of the dairy industries. The
first 10 provincial-sectorial examples
of highest wine and drink exports
towards the USA in 2014 are: Trento,
Milan, Cuneo, Florence, Verona, Siena,
Venice, Treviso, Asti and Brescia. In
total, 61 agriculture and food products
in which Italy came first, second or
third in the world for best balance
of trade with the USA, for a bilateral
commercial surplus of 3.3 billion
dollars.
The increasingly strong relationship
between the US market and Italian
food has been confirmed by a GEA
Digital study. From this, which focused
on the feelings towards food, and
Italian food in particular, expressed
by consumers throughout the world
and the USA through web traffic, what
emerged is that the number of searches
relating to food from US users is three
times higher than the rest of the world
and that Italian food beats other online
topics such as Italian art and music.
Starting from an awareness of the
enormous potential of Italian food in
the USA, Luigi Consiglio, President
of GEA (in the photo) , comments:
“The data and trends demonstrate that
interest in Italian food throughout
the world is very strong, in particular
in the United States, an extremely
lively market, where the demand
expresses the expectation of healthier
food. Today anyone who says the US
market is saturated is wrong. The
opportunities for Made in Italy are
there and there is a lot of space for all
the food and agricultural industries
who wish to export and invest in the
USA. The political battle that has been
fought up to now has not allowed us
to see the wonders of our industrial
system.”
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The edition of Host that will be held at
fieramilano from 23 to 27 October, a
stone’s throw from the Expo that will
be coming to an end then, is going to
be exceptional. The exhibition brings
together under the one roof the whole
HoReCa and retail chain, where it will
be possible to see the all the latest
developments from coffee mixtures to
makers, from fridge units to contract
furnishings: 1,748 exhibitors have
already signed up and the total is
expected to reach 1,900, 38% of whom
will be from abroad, divided among
14 pavilions, +2 compared to the 2013
edition for a growth of +12% in the
floor space used. This year a part of
the exhibition will be dedicated to
commercial refrigeration.
In three macro-areas that bring
together similar chains and dedicated
to: Professional Catering with Bread-
Pasta-Pizza; Coffee-Tea with SIC –
Salone Internazionale del Caffè, Bar
-Machines for Coffee - Vending and
Ice Cream-Pastries; Furnishings and
Tables.
Germany, France, Spain, the USA
and Switzerland are the countries
that are best represented, with large
delegations from the more dynamic
economies. 135,000 professionals and
1,500 top buyers from 60 countries
will meet, as well as incoming
missions from promising markets in
collaboration with ICE, in a context
enriched by a busy timetable of events.
4(.(A05,