QUALITALY_98

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APR. MAY. 2017
IX
gourmet lovers, for those who want to
discover and explore the excellences
of our country. A unique experience
between scents and flavours
of traditional products and the
opportunity of face-to-face meetings
between British buyers and Italian
companies active in the UK market.
The best Italian chefs in the UK will
perform at the Cookery theatre.
THE REAL TIME OF GIFT – GREAT
ITALIAN
FOOD TRADE
A gateway for the global sharing of
Italian food excellence, encouraging
the increase of international trade
in food, drink and related services,
selected on the basis of quality,
innovation and sustainability. It is
GIFT – Great Italian Food Trade,
a global reference for the first
manufacturing sector in Europe, food,
with attention to the mature markets,
but also to emerging ones and to
rapidly developing areas.
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BOX
BREXIT, WHAT TO KNOW
Possible effects on import-export
procedures
In respect of foreign trade and
therefore exports, the effects that
could be produced are as follows:
Additional complications may be
generated at customs for the transit of
goods which would be exported to an
extra-community country;
The exported goods shall be declared
with a customs bill with an additional
administrative and declarative charge;
Imported goods may be subject to
border impositions, an application
of the (uncertain probable) duties
and VAT, which in the activity of
importation except special schemes,
is encumbered at the time of the
customs operation, unable to do such
transactions which are the subject of
auto-billing as happens for intra-
Community purchases;
From the tax point of view, and
specifically VAT, one would pass
from the practice of intra-Community
operations to one based on the
transfer to exportation
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BOX
MAJOR WEBSITES IN GREAT
BRITAIN
Institutions
Trade and B2B Events
Suppliers
______________________________
AT PAGE 22
Wine according
to the Millennials
A new generation of consumers:
they choose the wine more for the
brand’s notoriety than by typology
and provenance, they look at the
price and are attracted by the
design of the bottles
It happened a few weeks ago in the
Red Room at the estate of Pollenzo,
an Albertine structure which
houses the University of the Study
of Gastronomic Sciences and the
Wine Bank, the conference “Wine
according to the millennials: a new
generation of consumers” promoted
by Verallia and Nomisma where the
results of the research “Survey on the
Millennials - the role of packaging
for the wine consumer” created
by Winemonitor Nomisma were
presented. The research, in fact, has
compared the approach to wine of
American and Italian millennials,
photographing the perceptions and
the main drivers of choice in the
purchase and consumption of wine,
among which the packaging proves to
have a role of paramount importance.
The differences in attitude between
the two sides of the Atlantic are
considerable. Young adults in the
USA, for example, choose wine for
brand awareness (32%) and much
less for the type of wine (21%). On
the contrary, the first criterion of
choice of Italian millennials is the
type of wine (51%), while the brand’s
notoriety is quite marginal (10%).
Perceptions also diverge on the
importance of the low or promotional
price, high in the USA (20%) and
low in Italy (11%), as well as on the
relevance of the country/territory of
origin, higher in Italy (21%) than in
the USA (15%).
In the choice of wine there enter
also purely aesthetic and design
factors such as packaging and labels,
indicated by 10% of the USA sample
and 5% of the Italian one. When the
field comes down to the wine bottles,
it emerges that the Italian Millennials
are more sensitive to the “ethical”
aspects of safety and sustainability of
glass (55%) than their US counterparts
(44%), while the relationship is
overturned in the appreciation of
the “sensory” aspects (transparency,
freshness to the touch) with a 53%
to 40% in favour of the USA. The
distance between Italians more
adherent to substance and Americans
more inclined to be attracted by the
aesthetics is emphasized also by
the different importance assigned
to the shape and colour of the label
(82% USA - 55% Italy), bottle shape
(74% USA - 47% Italy) and presence
of embossed logos/graphics on the
glass (71% USA - 40% Italy). It is not
surprising, therefore, that 76% of U.S.
Millennials believe that personalized
bottles contain wines of superior
quality against 53% of Italians, or that
put in front of a bottle of unknown
wine, but with a very innovative or
particular design, 92% of consumers
between the ages of 26 and 31
would be very/quite interested in the
purchase, against 70% of their Italian
peers.
“The Millennials represent the
generation to which all the producers