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APR. MAY. 2017
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continuous search and selection
of quality products from different
regions of Italy and from abroad...
customers always expect to find
original lines. This is definitely one
of our strengths! Perhaps... what they
require more, even if it is not really a
product, is the service. Buyers need
assortment, speed and precision in
deliveries as well as practical training.
It should be added that our clientele
belongs to
Ho.Re.Ca.and the catering
industry in general and, even with
the emergence, especially in recent
times, of themed premises or those
focused on a product or a brand, we
are always asked for a prompt and
precise service.
Among the suggested references
many relate to the beverage sector:
how has the consumption and
distribution of wine and spirits
changed in the last 20 years?
The drink sector, including wines, is
certainly one of the most important
for our business. We have an
assortment of over 1,000 wine labels
and many other items such as soft
drinks and distillates. Even in this
area, the information has increased,
and customers who buy drink
are much more informed on the
characteristics of the products than
in the past. In addition, they are on
the ball and this is also a stimulus for
us to always look for something new
to offer.
How is Santanna organized at a
logistic level?
How many employees? Santanna
works with both the Cash & Carry
which is located in San Quirino, in
the province of Pordenone, and a
network of agents covering the Friuli
Venezia Giulia region and Eastern
Veneto, and pushing also over the
border (Slovenia, Croatia, Austria,
Germany and the United Kingdom).
Deliveries take place within 48 hours
of the order and the transport is
carried out at controlled temperature,
to ensure the quality of the products.
Today we have about 15 employees,
as well as 11 people in logistic
support.
The distribution covers the entire
north-east and a part abroad: What
are the different requirements?
Our business develops a lot in Italy.
Exports to foreign countries are
generally wine and hotel equipment.
Thanks to the geographic proximity
with those countries and special
agreements with international freight
forwarders, we are able to deliver
even small quantities to foreign
customers promptly. This is an
important advantage.
What’s the strongpoint?
The product culture, which is the
great engine that fuels our passion,
attention to source and production
methods, verified directly in the
territories to where they belong. We
also aim at sharing our ideas between
our customers and our organization,
especially regarding the sales
network.
There are obviously other less
evocative points, but equally
important: high quality products on
offer, the assortment, an attentive
service, an efficient cash & carry,
a large and prestigious winery, an
exhibition of hotel equipment and
furnishing accessories. Finally, also a
bespoke design service that follows
the needs of customers.
Future projects? For the future, we
have several new projects in the
pipeline. Our goal is to become
an increasing reference point for
catering, not only in Pordenone, but
throughout Friuli Venezia Giulia.
What does it mean to be part of the
Italian Catering Cooperative?
Santanna is one of the founding
members of the Italian Catering
Cooperative. It is very important
for us to be part of the major
Italian association of companies
in the sector, because it allows us
to provide a high level of quality
and competitiveness in catering,
regulating prices with effective
negotiation and promoting
professional culture through the
development of marketing synergies
between the subsidiaries.
AT PAGE 12
Qi Partners
Not only frozen food
specialists
A wide, varied and high quality
range, combined with a genuine
calling for customer service. These
are the ingredients of Gelo Mare’s
success
By Chiara Bandini
Its core business is already written in
the name: Gelo Mare. It was in fact
frozen fish which was the starting
point of the company founded in
1995 from an offshoot of a company
founded in 1959 and the dealership of
a prominent name of Italian industry
like Algida. From then on, however,
this specialized company from
Rieti has covered plenty of ground.
Today, in fact, it is a reference
point for retail and wholesale not
only of frozen foods, but of a wide
range of products. Thanks to an
all-round vision of the founder and
his family, which led to widening
the entrepreneurial horizons of the
company, as Stefano Ratti explains,
Purchasing Manager for Gelo Mare
and the exponent of the second
generation that leads the company.
MAGAZINE