QUALITALY

APR. MAY 2016

VIII

tradition with centuries of history

behind it. There are many variations,

all derived from the Margherita pizza,

each with a unique flavor and a

unique personality.

The philosophy of Qualitaly

products lies in this: the quality and

authenticity of the products and

services, chosen from the best brands

and offered at competitive prices and

always guaranteed.

Quality, price and convenience

How in the world the retail flour

comes in different variants, each for

its use, so even a pizza maker has the

option to choose, in the brand range

Qualitaly, the most suitable flour to

his needs. “Our three references -

explains Giorgio Frigo, head of its

class in Cooperativa Italiana Catering

are different for rising time requiring.

Depending on the organization

of the pizzeria and the pizza chef

working habits, you can choose the

right option to get the best dough

and more digestible. As usual in the

choice of products to be distributed

with Qualitaly mark we have chosen

the best in the set of the supplier and

would recommend it with a good

quality / price ratio.”

There is also focus on ease of use:

the three flours are packed in bags of

10 kilos, instead of the usual 25.

Why choosing the flour brand

Qualitaly?

- The manufacturer has a long

experience in the flour for the pizza

industry

- You can choose the product as a

function of time to rise

- The new pack is in a more practical

and functional format.

AT PAGE 22

Sauces and gravies,

the handy tradition

A choice of calibrated references

flavor not overly intense, able to

satisfy every palate and easy to

customize, with a good quality /

price ratio

by Elena Consonni

Sauces and ready-made sauces are

some of the axes of the sleeve in

the kitchens of each level, which is

why there is no shortage of products

Qualitaly brand, which the associates

of Cooperativa Italiana Catering offer

their clients. CIC for these products

has chosen to rely on Formec Biffi

Spa, the biggest Italian player in this

area, and co-packer for 90% of the

brands on our market.

Product quality and constant focus

on innovation are the key elements

of the thinking behind Formec Biffi,

which expresses today 29 highly

automated production lines, 1,600

references marketed, 470 recipes and

200 million pieces products every

year. The multi-year partnership with

Italian Cooperative Catering testifies

sharing the objectives and vision of

the two companies: to bring the best

service and the best quality to the

professionals of the HoReCa market

“Faithful to a dietary pattern that

enhances the” conscious consumption

“characterized by GMO-free

production, gluten-free and quality-

oriented - explains Stefano Bartoletti,

commercial director of Formec Biffi

Spa - the Qualitaly line enhances the

recipes of famous Italian tradition,

adapting the evolution of taste, and

to the growing needs of industry

professionals.”

Qualitaly, as usual, he has chosen a

qualitative high profile for own brand

products: the assortment consists of

mayonnaise, pesto, ketchup, tartar

sauce, tuna and cocktail. “The brand

mayonnaise Qualitaly - still - in the

bucket sizes from 5 kg, Twister

Squeezable glass or jar a pound,

and single-dose sachets, it is only

produced with sunflower oil, to

witness the brand’s quality guarantee.

Pesto in Pot 1 pound is processed

raw, without pasteurization, to keep

intact all the properties and the scents

of fresh basil. The Ketchup is available

in 5-pound bucket, the twister and

sachets; other sauces are distributed

in the 1-kilo size glass jar and are rich

in recipe’s way, to ensure the highest

quality professionals.”

Formec and Cooperativa Italiana

Catering share the added value of

their products. “Each reference -

concludes Bartoletti - is prepared

with selected raw materials and a

manufacturing process that combines

the care of craftsmanship with the

most advanced technology.”

The opinion of the buyer

“As always - explains Giorgio Frigo

Cooperativa Italiana Catering - our

criterion is based on the value for

money and we chose Formec Biffi in

the assortment of the best references,

even in this respect. However, these

consolidated references, that for

years the company already produces

its own brands and have established

themselves in the restaurant world.”

As part of sauces, mayonnaise is the

most sold in terms of volumes. “More

than mayonnaise, however - says

Frigo - we speak of culinary sauce.

The legal name of mayonnaise, in fact

indicates that the product contains

at least 70% of sunflower oil. Our

recipe, however, it contains 52-56% a

percentage that we believe more than

adequate to get a product with not

too strong taste, that responds to the

needs of the whole national territory.

For the single-dose sachet, which we

consider our top of the range, the

share of oil sunflower seed is 72%.”

After this sauce, in terms of sales it

is the ketchup, followed by sauces to

the sandwiches. Soon there will be a

widening of the range, which should

also include the barbecue sauce, the

highest selling among ethnic, Twister

Squeezable format.

Separate mention the pesto. “We

chose a proven recipe - precise

Frigo - for what, after the meat sauce,

is the first ready-made sauces for

consumption in restaurants. Again we

opted for a taste not too characteristic,

appreciated by a wider audience of

consumers as possible and eventually

customizable by the chefs. Let us

not forget that our members serve

all segments of the restaurant and,

except for the high-level, where the

chef make himself, in the other there

is much use of ready-made sauces,

because they allow you to better

control the cost / serving and to limit

the incidence of personnel costs.”

MAGAZINE