Qu_84

53 / 68

DIC.GEN 2015 III
2I[W
1G'EMR TVSTSWIW
TSXEXSIW XVMW [MXL
QM\IH KVMPPIH QIEX
What is the formula that the restaurant
is working better? Of course it’s
the steakhouse (or hamburger style
restaurant). And what is the ideal
accompaniment to a plate of grilled
meat? Potatoes, of course. That is a
combination that seems obvious and,
for this reason, is often considered
a “necessary act” without being
pretentious.
But McCain, who has always worked
alongside the catering professionals
providing advice and proposing
concrete solutions to develop the menu
and dial the offer, does not think that
way. It has developed a handbook
to give value to the proposals in the
menu and give a boost to the business.
He does so after analyzing long that
what happens in restaurants, working
out ideas and suggestions for the
locals.
How many times in fact the
consideration of the restaurateur is that
“the potatoes do not make me gain”?
Just the right idea to make a sprint to
profitability: a mix of potatoes of cuts,
texture and flavors, accompanied by as
many sauces, not only is the boundary
that gives character to the grilled meat,
but it may well become a tasty scope to
share at the table waiting for the main
course. Obviously the presentation
plays an important role. McCain
suggests three main rules: find a catchy
name to be indicated in the menu, and
modular implant treat the ingredients
for a final touch.
Not least the calculations of food cost,
simulated by the company, reveal that
with the trio of French fries served with
sauces, you can earn more than the
classical portion of fries.
AT PAGE 10
*MWL JVS^IR
WTIGMEPMWX
8LEROW XS XLI EGXMZMX]
SJ WYTTPMIV WIPIGXMSR ERH
GSRXVEGXMRK F] '-' XLI
TVSHYGXW FIPS[ ^IVS EVI
XLI TVMHI SJ XLI SJJIV SJ
%PMQIRXEVM 1IVMHMSREPM
%PMQIV JSV MXW GYWXSQIVW
Alimentari Meridionali - better known
by its customers as Alimer - is a family
business that serves restaurants and fish
in the area of the province of Salerno.
“We started our business 33 years ago
by marketing dairy products - says the
owner Bruno Mauro - then we have
gradually expanded the areas we deal
with and today we serve our customers
with all products in the field of food,
beverages (excluding wine) and also
non-food products.”
But the pride of the company is the
frozen sea. “Thanks to the activity of
Italian Cooperative Catering which
selected producers and signed the
contracts - said Mauro - we can offer
the items of excellent quality at an
affordable price. The beneficial value of
this category of products is evidenced
by the fact that with them in addition
to the restaurants we serve also the
fishmongers. I must admit that the
frozen as part of our product range, it
is the products that are better. We also
specialize in the sale of salt cod.”
SEASONAL ORGANIZATION
The company, which three years ago
has invested in a new and modern
warehouse, serves directly - without
intermediaries - their customers, all
located in the area south of Salerno.
“Most of the restaurants we serve -
explains Mauro - are located on the
coast. This means that our work suffers
a trend seasonal. In the two months
of high season we produce 80% of our
annual turnover, in ten months, the
remaining 20%.”
Working with such an imbalance in
the different periods of the year is
not simple and requires significant
organizational effort. For the staff,
Alimer opted for the decision to
limit the number of workers fixed
12 employees, rising to 20 - with the
hiring of eight seasonal - for the period
of more intense work. “Unfortunately
- concludes Mauro - for structural
investments can not be as flexible and
as a structure designed to work on the
business volume of the summer is partly
under-utilized for much of the year.”
Despite these drawbacks, all well-
known to all companies working in
areas with a strong tourist season,
Alimentari Meridionali continues in his
statement on their territory of reference
focusing on the quality of products and
service.
Southern Food SRL
Registered office: Via Vignone, 19,
Capaccio SA
Phone: 0828/723827
Employees: 12 fixed, 8 seasonal
Mail:
Served area: Province of Salerno