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DIC.GEN 2015

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Since 1976, the Daunia Alimenti,

founded by Mario Verdura, has been on

the market for the distribution of food

products to operators in eating out, and

not only. From its headquarters located

in Foggia, primarily serves pastries, ice

cream shops, pizzerias and bakeries.

The offer is very varied, ranging from

ingredients to finished, from fillings to

materials for cooking and presentation

of the product. “The common feature

of the wide range of products we

offer - says the Chief, Paola Montanari

- is the superior quality. Our supplier

companies as well as having leading

positions in the field of pastry, pizza,

ice cream and bakery, offering a wide

assortment of specialty foods and some

are even exported worldwide. These

companies devote special efforts to their

productions and propose on the market

with quality brands. “

Many of the professional products,

backed by a high quality, come from

traditional Italian regional recipes and

preparation processes are subject to

the most advanced. “We, therefore

- continued - products of the best

brands for both bakeries, which for the

pizzerias, ice cream shops and bakeries,

also working in the service of catering,

as well as a wealth of experience and

great service.”

THE STRENGTH OF A UNITED TEAM

Strong point of Puglia is the preparation

of the staff, which ensures an efficient

distribution of goods throughout

the region, to meet the needs of all

customers, in step with the changing

market demands.

All work together, each with their own

specific skills, to accomplish this, the

business agents, staff development

and sales promotion, commercial area,

which handles sales and purchases;

from logistics and production, which

deal with aspects of production and

movement of goods in and out, to

the administrative. Above all the

management area, which provides

advice on the needs and requirements

in terms of resources of various

operational areas, according to the

objectives of the client tactical and

strategic.

Daunia Alimenti SRL

Registered office: Via Maria de ‘Liguori

Sant’Anfonso, 9 Foggia

Phone: 0881 743098

Turnover: € 5,000,000

Employees: 12 employees + 8 agents

Mail:

daunialimenti@daunialimenti.it

Area served: Puglia region

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By MARIELLA BONI

Earlier, a dozen years ago, looked like

a fashion imported into Italy, foreign to

our habits as much as the Halloween

party (which also took root here too).

But, instead of a novelty destined for

a brief success, brunch has become a

habit for many established Italian.

But, you know, we are very special

people, and along the boot habits can

be very different. Corrado Riccio from

Meridionale Catering Service: “In our

area (the Neapolitan one) brunch had

no development, because of certain

ingrained habits. In our Sunday lunch

is still a family tradition (or sometimes

we go out for luch) and usually it begins

between 14.30 and 15. So for us a

brunch that starts around the 11 does

not attract people, because there is a

little later full meal waiting for them.

Rather we see that it takes a little ‘foot

in the habit of being for a drink in the

morning, perhaps with a buffet well

garnished, lived as a time to wait before

returning home to eat together. “Of

the same opinion is also Stefano Ratti

from the company Gelo Mare of Rieti.

“In Rieti no one offers. Here breakfast

is breakfast, lunch and dinner is two

moments of consumption do not blend;

habits are deeply rooted in this sense. “

That is it. In Milan, Turin, Bologna and

other large centers habits have changed,

brunch is trendy and satisfies even those

foreign tourists to this type of proposal

are already accustomed. Halfway

between a late breakfast and an early

dinner (in fact the neologism derived

from the fusion of the words breakfast

and lunch), like young people and

families, couples, professionals, single...

Providers love it too, because the

formula of the brunch, having suitable

venues, can be organized at the bar as

the restaurant, the large hotel or bistro,

obviously with the formula best suited

to its target and type of establishment.

Not only that: it is a kind of proposal

that can make a profitable time for

many managers with just a little work

(often in the weekend the big cities are

empty). It is precisely as confirmed by

Massimo Sassi from Agenzia Lombarda:

“Our society, which historically started

with a wide range of references of meats

and cheeses (although now the range

is very wide, we have more than 1,500

references) is able to provide many

customers among the most commonly

used products in the brunch. Then each

operator seeking the type and variety

of products that more seem interesting

for its customers. Differentiation is

the ability of the chef and the budget

that allocates. I find that brunch has

strength: it got to value a time when

work was scarce for many restaurants

and then, given a right location and

proposal, helps create revenue.”

Basic condition, the one of having tables

to accommodate guests, alongside the

knowledge that a perfect brunch, which

is the formula for informal, has precise

rules.

Which ones? First, set up a space with

buffet service zoned issues, so as to

facilitate the choice and creating - where

space permitting - an ideal “flow”

to avoid queues or mishaps with the

dishes. Much care must be placed in the

correct layout of the buffet, so that it is

always neat and inviting. Better prepare

trays of small to restock as needed to

have them always in order. And the rule

of “pre-cut”, where practical, makes life

easier, calibrates doses, and helps in the

aesthetics of mise en place.

Equally important is curing

temperatures of service: réchaud and

heat lamps are essential, for example,

for the service of the eggs, which

in the original brunch can not miss:

“scrambled egg” (scrambled) or “bull’s

eye” that is, it is essential that they

be served piping hot, with possible

accompaniment to roasted bacon,

4(.(A05,