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OCT. NOV. 2017
I
OCTOBER-NOVEMBER 2017
AT PAGE 1
Now is the only time
that counts!
Boom confirmed. The summer 2017
will be remembered as one of the
happiest, in the last ten years, for
Italian tourism. The demonstration
comes from the results of the survey
carried out by the Tourist Study
Centre, on behalf of Confesercenti-
Assoturismo, from a sample of
2,350 accommodations: overall, this
summer has seen a return to the
growth of Italian demand, which
with 24 million arrivals (+ 2.4%)
and an attendance of 112 million
(+ 2.2%), a clear recovery has been
noted after years of difficulty.
Driving this boom summer was
especially down to the increase of
tourists from abroad not only in
the main cultural cities and in the
coastal areas, but throughout our
country.
An attendance boom that has
translated into a greater business for
the hospitality industry.
“In August we had to refuse several
reservations and never had the
restaurant empty”, this is the most
common phrase we have collected
among our customers.
A generalised enthusiasm that
involved different types of outlets:
from the traditional pizzeria to the
cutting edge from the trattoria to the
starred restaurant.
In short, this summer Italians and
foreigners have not renounced the
opportunity to spend their evenings
out of the house.
This has resulted in a greater
turnover also for us suppliers and
a surplus of work which however
we have managed with great
professionalism helped by the
support of our cooperative.
There are many advantages of being
part of CIC: firstly, the possibility
of being able to rely on high quality
branded products, a 24h consultancy
service and a direct relationship
with the most important suppliers
present in the area. We must not
look to the results of this summer as
a point of arrival, but as a starting
point because our beautiful country,
as the last surveys tell us, seems to
be a very popular destination also
through the winter months.
In short, it seems our sector is not
short of work, let’s try to treasure
this by finding ourselves always ‘at
the ready’.
Silvestro Panconi
AT PAGE 3
Let’s not be caught
unawares!
Surprise. McDonald’s has put a new
type of burger on the menu, called
McVegan, designed for the needs of
vegan consumers, in which, in place
of the usual beefburger, there is a
more ethical soy-based ‘patty’. It is
true that for now the vegan burger
is for sale only at the point of sale
in Tampere, Finland, and only for
a limited period of time, from 4th
October to 21st November.
However, a choice as strong as that of
McDonald’s is symptomatic of a new
food style that is spreading all over
the world.
A growing market share, that of
vegan consumers, that just in the US
has risen from 1% in 2014 to 6% this
year, while many other Americans
have stated that they replace animal
proteins with vegetable proteins at
least once a week. And Italy is not
just an observer. Consumers who
have banned – and not only for
ethical or healthy choices – meat,
white flours or milk and derivatives
are constantly increasing in our
country.
This growing trend is one that we
MAGAZINE
Traduzione a cura di Christopher Farley