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new roads. At the same time we have
given the cooperative our experience
in the sectors related to meats and
dairy products, in which we have
been protagonists for more time. The
second reason refers to a question of
image: being able to present strongly
to the market by belonging to CIC is
an element of solidity appreciated and
therefore constitutes a driving force to
expand business. The third and final
reason concerns the range: should
a customer ask us for a product not
present in our range, certainly access
to the cooperative can easily allow the
offer of an agreed product.
AT PAGE 12
Qi Partners
Daunia Alimenti:
Quality Assurance
Attention to customers, willingness
and high-level products. This is the
basis of the success of the Pugliese
company, a model of professionalism
born from a family history
By Maddalena Baldini
When it comes to Puglia we focus
immediately on the natural beauty,
the sea and the thousands of
gastronomic specialities scattered
throughout the length of the
territory. In fact, in the heel of the
peninsula, there is a dense network
of companies operating in the agri-
food sector in demand between
services, distribution systems and
supply of products. This is the
case of Daunia Alimenti, a regional
company based in Foggia, and active
for several decades. Started in 1976
through the merit and passion of the
Cancellaro family, Daunia Alimenti
today represents a model of capability
and excellence. “Everything was born
as a food wholesale, destined mainly
for the supply of ingredients for
pizzerias, bakeries, ice cream parlours
and confectionery - says Gaetano
Cancellaro, responsible for the
administrative part of the company
- despite having passed many years,
the goal has always been to guarantee
our customers high quality products.”
What does your product range
offer?
Since the beginning of the company
we have added a rich variety of
products. Certainly the market and
consumer needs have changed and,
necessarily, we have kept abreast
with the times. Today we supply
flours, cold cuts, frozen foods of all
kinds, ingredients for bakeries, up
to flavourings and extracts essential
for the sweet production in the
confectionery sector.
How much has the rich Pugliese
tradition influenced the work of
the Daunia Alimenti?
Puglia is a region so varied that it is
completely impossible to ignore it,
especially if you talk about food and
wine! It can boast a kaleidoscope of
specialities ranging from sea products
to those of the land, from wines to
precious oil. Although it is a known
and beloved region it still has a very
high potential, in part unexplored.
At Daunia Alimenti we live with this
rich background and we identify with
it in our everyday work: many of our
products and our range start from
the tradition of the region to which,
always to satisfy the many demands,
we add a modern touch. The results
we obtain speak for themselves.
What is your strong point?
We operate on the territory. Among
the suppliers we have the leading
companies on the market, mainly
for the sectors of confectionery,
ice-cream and pizzeria; this is an
added value to the entire distribution
network and to the end consumer.
It is quality assurance without
neglecting the variety of the range
of products offered. In addition, in
this way, we give a valid support to
the internal economy that can always
count on regional entrepreneurship.
Where does Daunia Alimenti
operate and distribute?
Daunia Alimenti distributes its range
throughout most of the territory of
Foggia and province. We can count
on valid staff and a well organised
delivery system, to promptly supply
customer requests and orders. In
addition, our staff offers constant
assistance at every stage of the supply.
How do you address the market
and its new demands?
We are organised to always give
a ‘right response’ to customer
requirements. We give suggestions
and advice on the products we
deliver, especially for the more
perishable products, even in
anticipation of stores in the
warehouse. Inevitably we always keep
abreast of news, market trends and
requests coming from a constantly
evolving sector such as catering.
What awaits you in the future?
We definitely want to preserve our
tradition and that passion that has
been handed down to us from the past
and from the distant 1976. We strive to
have an ever wider range of products
without ever losing sight of quality.
Satisfying the customer is our priority.
AT PAGE 14
Generational handover,
improvisation forbidden
In an increasingly complex and
competitive sector, which has greatly
changed over the past decade,
parents and children must listen to
each other and work together with a
wide-ranging project. With deadlines
for the handover
By Anna Muzio
An army of companies, businesses,
hotels and restaurants, many born
in the 60s and 70s, have reached the
stage of handover in Italy. A country
that grows older: suffice to think that
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