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to soon repay all the effort that my
family is doing and has done in these
years to support me!
AT PAGE 26
The Parma ham royal
crown
Subject to a long series of checks to
guarantee the quality, Parma ham
Dop is an example of how essential
the traceability of the entire chain,
from breeding to consumption, is. A
Made in Italy product of great value
loved by the worldwide catering
industry
By Maddalena Baldini
The numbers speak for themselves.
2016 registered a net positive sign
for the production and the market
for Parma ham: about 9 million hams
(with a growth of 2.8% compared
to 2015) and an export of almost
3 million pieces with an increase
of 1.2%, meaning a turnover that
touches the 300 million euros. By
analysing the individual countries, it
is easy to see how the Emilian Dop
represents an absolute excellence,
recognised worldwide by the
catering industry and individuals
alike, despite the overall decline
in meat consumption: the United
States has registered a net 7%
growth, confirming itself among
the most “loyal” to the product,
followed by France and Germany,
respectively with an increase of
4% and 3%. Good prospects also
from Brazil and China that, despite
the “gastronomic diversity”, are
positioned as emerging markets,
absolutely attracted by the Dop
Parma ham. The merit of the success
of this product is dictated by a mix
of elements that identify Parma ham
as one of the most exported and
requested Italian Dop products, a
combination of nutritional qualities,
a very strict production specification
that contemplates and controls
all stages of production, from pig
breeding to the five-point crown
mark, the absolute symbol that
guarantees that what you are eating
is Parma ham. All these factors
included in one word: traceability.
The Strength of the Consortium
To give a fundamental support,
the Consortium of production, at
the forefront since 1963 for the
enhancement and preservation of
the prosciutto. “We are an absolutely
peculiar economic model that sees
small and medium-sized companies
linked to a single product and its
territory”, declares President Vittorio
Capanna. “Although several years
following the foundation, and the
passing of a century, the goal has
remained unchanged: to give our
customers a good, healthy and
quality product, through adequate
protection and promotion. Certainly,
the Consortium’s working methods
have changed with the times,
especially as a result of the profound
transformations of the food sector
and of the agrifood industry in
general. Just think of the new
regulations, different consumer
needs, digital communication and
sales channels.
From breeding to the Corona
brand: what are the fundamental
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