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DIC.-JAN. 2016

II

accommodate a principle alternation,

but at the same time it is a sign of a

deep sense of belonging and sharing

with those who had the responsibility

of leading our team previously. And

it did it in the best way, bringing the

Cooperativa Italiana Catering to a great

level.

2015 was a very good year: the budget

figures are the most positive in

recent years, making CIC protagonist

nationally in the field of catering

supplies in all its components.

Today the new CDA takes over from

the previous one and is charged with

the responsibility of opening a new

cycle that has the same relevance. A

cycle, in fact, where all companies are

the reasons for cohesion to align the

interests of all with their own.

The challenges ahead are significant

and the goals are ambitious. We

want to grow and develop our

brand products, the real value that

strengthens the identity of our

companies, we as an organization

differs from others in the industry

and represents for our customers a

guarantee of quality and the balance

between quality and price. Even for

the magazine we are studying a project

that highlights our brands.

We intend to increase collaboration

with members and between

the shareholders, including by

strengthening connections with the

headquarters, because we believe that

the true strength of the Cooperativa

Italiana Catering is in the ability

of its members to network, to

share experiences and knowledge,

to confront and transfer the best

practices of each other. In short, to

create a system to grow together,

while maintaining the diversity

and independence of the individual

companies.

Simultaneously strengthening also

passes by the aggregation of new

members, with the introduction of a

new life from other realities that share

our path.

Finally, we will assess very carefully

the possibility to expand the range of

processed products to other categories,

such as the beverage. Because we are

convinced, not by now, that, serving

our customers in the best way, to

efficiently and effectively to their

needs, maintain a high level of service

we offer, we are what sets us apart.

And that will guide us in the coming

years.

AT PAGE 7

News

Censis: tourism and

gastronomy among

the winners in post

crisis

In ‘’ Italy of zero comma “in which

short-term changes in economic

indicators are still minimal, it

continues to swell the bubble of

precautionary savings and will not turn

back the risk appetite. But there is a

platform for the restart of the country,

geography of winning playing on the

driver of the hybridization of sectors

and traditional skills. So that they

become: the new Italian style.

The 49th Censis report paints an

Italy “existential lethargy”, where

households and businesses remain in a

fenced secure mode, but inertial: limbo

made of halftones. However,it is done

by building a development of historical

basis, inventiveness and natural

processes today winning.

THE SUCCESS OF FOOD. Today,

the first factor is the successful

repositioning of the relationship

with the whole, profoundly changed

by the fall of the barriers and entry

costs thanks to digital. We are talking

about who in the years of hardship

internal won any protectionist

impulse or pure trench, and went

to the outside assuming the risks

and accepting challenges, now he

collects the dividend of that choice.

Exports are worth 29.6% of GDP.

Despite the backlash caused by the

crisis in emerging markets, they have

continued to grow even during the

crisis years and the first nine months

of the year marked a + 4.2% over

the same period last year. They win

the manufacturers of machinery and

equipment, with a surplus of 50.2

billion Euros in 2014, and Italy is now

a leading manufacturer of machinery

for producing other machinery. The

agrifood wins, that in the year of

the Expo is the boom in exports

(+ 6.2% in the first eight months of

2015) and regaining the leadership in

the world wine market (with over 3

billion in exports). Win compartments

consolidated clothing (+ 1.4% of

exports in the first eight months of the

year), leather goods (+ 4.5%), furniture

(+ 6.3%), jewelry (+11, 8%). And he

wins a sector for cross-cultural creative

vocation as that, with 43 billion of

exports. But to count really is not even

a significant positive sign in economic

indicators.

The real ‘X factor’ is in a renewed

hybridization of sectors and traditional

skills that produces a new Italian

style: the result of this hybridization

is a transformation of traditional

industries. The design and fashion are

the archetype (hybridization quality,

artisan know-how, aesthetics, brand).

Today the success of Italian

gastronomy hooked development in

the food industry, linking it to tourism,

the natural and cultural beauties of

the country, thanks to the flywheel of

digital platforms.

TOURISM polymorph. The tourism

sector has been a steady increase in

flows even during the crisis years.

Since 2000 the total number of arrivals

in the Italian territory has increased

by 33.3%, reaching in 2014 a record

$ 106.7 million, with 378.2 million

admissions.

The largest increase relates to the

arrivals of foreigners were 51.7 million

last year (+ 47.2% between 2000 and

2014) and weigh now for 48.4% of the

total. But Italian tourists increased by

22.4% in the period: were 55 million

last year. And the most recent figures

available, for the first half of 2015,

confirming the growth trend: + 1.8%

of total arrivals and 3.2% of foreign

tourists compared to the same period

last year.

The audience of admirers of our

country is more and more globalized.

From 2010 to today are the Chinese (+

137.9%), Koreans (+ 70.8%), Russians

(+ 56.6%) and Brazil (+ 31.4%) for

foreigners who are registered the

strongest positive changes. And

tourism becomes diffusive: arrivals in

the seaside (+ 17.2% in 2010-2013) and

mountain (+ 15.2%) now grow more

than those in the cities of historical

and artistic interest (+ 13.2% ),

traditionally the priority destinations

for foreigners residing in Italy.

On the supply side, in the period

2010-2014 arrivals in non-hotel

accommodation (+ 23.8%) increased

much more than those in hotels

(+ 16.5%): + 42.6% in the bed and

breakfast, + 33.2% in the cottages, +

27.9% in rental accommodation. And

then there is the case in Rome: the

MAGAZINE