DIC.-JAN. 2016
II
accommodate a principle alternation,
but at the same time it is a sign of a
deep sense of belonging and sharing
with those who had the responsibility
of leading our team previously. And
it did it in the best way, bringing the
Cooperativa Italiana Catering to a great
level.
2015 was a very good year: the budget
figures are the most positive in
recent years, making CIC protagonist
nationally in the field of catering
supplies in all its components.
Today the new CDA takes over from
the previous one and is charged with
the responsibility of opening a new
cycle that has the same relevance. A
cycle, in fact, where all companies are
the reasons for cohesion to align the
interests of all with their own.
The challenges ahead are significant
and the goals are ambitious. We
want to grow and develop our
brand products, the real value that
strengthens the identity of our
companies, we as an organization
differs from others in the industry
and represents for our customers a
guarantee of quality and the balance
between quality and price. Even for
the magazine we are studying a project
that highlights our brands.
We intend to increase collaboration
with members and between
the shareholders, including by
strengthening connections with the
headquarters, because we believe that
the true strength of the Cooperativa
Italiana Catering is in the ability
of its members to network, to
share experiences and knowledge,
to confront and transfer the best
practices of each other. In short, to
create a system to grow together,
while maintaining the diversity
and independence of the individual
companies.
Simultaneously strengthening also
passes by the aggregation of new
members, with the introduction of a
new life from other realities that share
our path.
Finally, we will assess very carefully
the possibility to expand the range of
processed products to other categories,
such as the beverage. Because we are
convinced, not by now, that, serving
our customers in the best way, to
efficiently and effectively to their
needs, maintain a high level of service
we offer, we are what sets us apart.
And that will guide us in the coming
years.
AT PAGE 7
News
Censis: tourism and
gastronomy among
the winners in post
crisis
In ‘’ Italy of zero comma “in which
short-term changes in economic
indicators are still minimal, it
continues to swell the bubble of
precautionary savings and will not turn
back the risk appetite. But there is a
platform for the restart of the country,
geography of winning playing on the
driver of the hybridization of sectors
and traditional skills. So that they
become: the new Italian style.
The 49th Censis report paints an
Italy “existential lethargy”, where
households and businesses remain in a
fenced secure mode, but inertial: limbo
made of halftones. However,it is done
by building a development of historical
basis, inventiveness and natural
processes today winning.
THE SUCCESS OF FOOD. Today,
the first factor is the successful
repositioning of the relationship
with the whole, profoundly changed
by the fall of the barriers and entry
costs thanks to digital. We are talking
about who in the years of hardship
internal won any protectionist
impulse or pure trench, and went
to the outside assuming the risks
and accepting challenges, now he
collects the dividend of that choice.
Exports are worth 29.6% of GDP.
Despite the backlash caused by the
crisis in emerging markets, they have
continued to grow even during the
crisis years and the first nine months
of the year marked a + 4.2% over
the same period last year. They win
the manufacturers of machinery and
equipment, with a surplus of 50.2
billion Euros in 2014, and Italy is now
a leading manufacturer of machinery
for producing other machinery. The
agrifood wins, that in the year of
the Expo is the boom in exports
(+ 6.2% in the first eight months of
2015) and regaining the leadership in
the world wine market (with over 3
billion in exports). Win compartments
consolidated clothing (+ 1.4% of
exports in the first eight months of the
year), leather goods (+ 4.5%), furniture
(+ 6.3%), jewelry (+11, 8%). And he
wins a sector for cross-cultural creative
vocation as that, with 43 billion of
exports. But to count really is not even
a significant positive sign in economic
indicators.
The real ‘X factor’ is in a renewed
hybridization of sectors and traditional
skills that produces a new Italian
style: the result of this hybridization
is a transformation of traditional
industries. The design and fashion are
the archetype (hybridization quality,
artisan know-how, aesthetics, brand).
Today the success of Italian
gastronomy hooked development in
the food industry, linking it to tourism,
the natural and cultural beauties of
the country, thanks to the flywheel of
digital platforms.
TOURISM polymorph. The tourism
sector has been a steady increase in
flows even during the crisis years.
Since 2000 the total number of arrivals
in the Italian territory has increased
by 33.3%, reaching in 2014 a record
$ 106.7 million, with 378.2 million
admissions.
The largest increase relates to the
arrivals of foreigners were 51.7 million
last year (+ 47.2% between 2000 and
2014) and weigh now for 48.4% of the
total. But Italian tourists increased by
22.4% in the period: were 55 million
last year. And the most recent figures
available, for the first half of 2015,
confirming the growth trend: + 1.8%
of total arrivals and 3.2% of foreign
tourists compared to the same period
last year.
The audience of admirers of our
country is more and more globalized.
From 2010 to today are the Chinese (+
137.9%), Koreans (+ 70.8%), Russians
(+ 56.6%) and Brazil (+ 31.4%) for
foreigners who are registered the
strongest positive changes. And
tourism becomes diffusive: arrivals in
the seaside (+ 17.2% in 2010-2013) and
mountain (+ 15.2%) now grow more
than those in the cities of historical
and artistic interest (+ 13.2% ),
traditionally the priority destinations
for foreigners residing in Italy.
On the supply side, in the period
2010-2014 arrivals in non-hotel
accommodation (+ 23.8%) increased
much more than those in hotels
(+ 16.5%): + 42.6% in the bed and
breakfast, + 33.2% in the cottages, +
27.9% in rental accommodation. And
then there is the case in Rome: the
MAGAZINE




