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will be clear. What will it be there for?
A technology-university dedicated to
innovation, a large research center on
nutrition, genomics, big data, eco-
sustainability: all disciplines that should
improve human life 2040. The state is
ready to invest 150 million euro a year
over the next 10 years: the promised
Prime Minister Matteo Renzi visiting
Milan last November.
The first 1,600 researchers could already
occupy April structures close to the
Tree of Life, which will be set up “light
laboratories.” But to fill those million
square meters it could take until 2023.
Among the projects there is a park
about half of the site, sports equipment,
a campus of the State University for
the scientific faculties, with residences
for students 1000/1500. But also a
“mini Silicon Valley” for companies
and technology start-ups, advocated
by Assolombarda, and the agri-food
research center of the Ministry of
Agriculture. With the theme of Expo,
supply and sustainability, the center, as
it is hoped the minister Maurizio Martina
“the area has a narrow consistent with
the theme, because we can not make
a generic technology park, we must
focus our efforts on a theme of the
border where we can make a difference
compared to other countries. “
But all seem to agree on one point:
“The area of Expo Milano 2015 must not
become our regret, must be the starting
point for Italy to come.”
Word of the Prime Minister, Matteo
Renzi.
Five formats and an idea of catering
to spend “out” too
Almost one in five visitors stopped
at one of 17 restaurants or three
refreshments CIR Food, that Expo has
brought his experience of cooperative
engaged in catering that annually serves
80 million meals prepared by chefs and
1200 with 11 thousand employees.
We asked the president Chiara Nasi,
what legacy Expo that he left to the
cooperative.
“At Expo it has been reflected not
only the way we do catering, but also
our vision for the food, which is not
only food, but also culture, ethics and
rights. We go out strengthened from
this experience, which was a unique
opportunity to reflect on these issues.
After this event, we will follow with
even more conviction the path taken in
recent years.”
How they have behaved the five new
format used on site (Tracce, Chiccotosto,
Let’s Toast, Viavai, Aromatica)? “Within
the exhibition site we recorded a
substantial balance between the formats.
The difference was mainly the location
of the premises to the main roads of
transit: those along the Decumanus (the
main street of Expo) achieved better
performance than the others. Also,
the restaurants free flow Traces, the
café-bars and quick service restaurant
Chiccotosto Let’s Toast have attracted
on average a younger crowd, while
the quick service restaurant ViaVai and
restaurant with waiter service Aromatic
a slightly more mature. The goal is to re-
launch in Italy the formats proposed in
Expo 2015 in commercial, participating
in tenders for the catering services of
major concessions and spreading these
premises in the heart of the city that
best suit the new store signs.”
AT PAGE 20
Tourism, where are
you going?
In the face of crises and international
threats, what is the hotel industry
expected in the next few months?
Forecasts are difficult to make, but
some signs for optimism pushes.
By Fabrizio Gomarasca
After the undeniable success of the
public of Expo and the summer season,
thanks to the conjunction of favorable
weather and a recovery of confidence
in Italian, has restored the smile to
thousands of workers - up by more than
20% of the arrivals only in the seaside
resorts, but the data are positive also for
different age of tourism, head to luxury
estimated by Federalberghi growing
between 10 and 20% over the previous
year - the entire resort community
wonders whether this small boom will
continue.
Especially as the situation of crisis and
war in the Mediterranean and Middle-
Eastern aggravated, as regards Europe,
the tragic events of Paris in November,
puts a series of serious impediments
on the tourism industry. But, as is
increasingly the case in our time, the
signals and the signs are mixed.
The Giubileo in Rome, for example, has
been interpreted, from the moment of its
announcement, as a kind of continuation
of the Milan Expo. But after Paris
estimates arrivals have been geared to
the downside.
“After the events in Paris - said Giuseppe
Roscioli, President Federalberghi Rome
- we’d be happy to confirm the figure of
2015”. Indeed Roscioli talks on the basis
of a flurry of cancellations, coming in
particular from Japan, China and Korea,
and especially about the Group, so that
the estimates of 33 million pilgrims
arriving in Rome seem, today, too
optimistic.
However thanks to the fact that
the Italian system has emerged
strengthened, in terms of image, the
adventure of Expo, the information
gathered at the beginning of the winter
season already gave some positive
indications. To bridge the Immaculate
the feedback, when forecasting,
Federalberghi speak of an increase of
12.9% of Italians who have spent at least
one night out of home, of which 97% in
Italy. “It is a sign of unequivocal desire
to respond to the climate of fear that
hangs over the world,” was the comment
of the President of Federalberghi,
Bernabo Bocca. “Considering it’s time
to alert both the safety level is kept to
the international economic - explained
MAGAZINE