54 / 68
DIC.-JAN. 2016
IV
careful policy, which focuses on the
customer, which offers not only the
simple sale, but a real counseling.
“Once a week - continues –we organize
training sessions directed to our
representatives we deal with from time
to time a product category. They are
then to transfer this knowledge to their
customers to help in the selection of
products best suited to their needs.”
In the commercial relationship it is
also vital logistics, whose business is
deducted from trading and are owned
by an independent company, owned
by Markal 100%, which manages the
vehicle fleet and personnel transport.
“We collect orders in the evening -
explains Viscomi - and we process
them the next morning. To further
improve the process, we have invested
in the completion of the fleet which is
now wholly owned by us.”
In order to the logistics to work
well together to offer also serves an
advanced computer support. For this
Markal he has invested in a program
that duplicates all the information in
the main computer and intervenes in
case of malfunctions. “Thanks to this
investment - said Annibal Viscomi -
we protect the most of our customers
because we can avoid any disruption.”
Corporate Overview
Markal is spread over an area of
4,000 square meters, where there are
the warehouse, cold storage and the
laboratory pick of meats and fresh fish.
The clientele is distributed throughout
Tuscany, particularly in the areas of
Florence, Prato and Versilia. Altogether,
the assortment Markal has about
7,000 items, almost entirely relating to
food and beverage. Products branded
“Qualitaly” play a leading role in the
range, thanks to the careful selection
work done by CIC
AT PAGE 14
The Expo’s legacy
Repayable investment or mortgage
on the future? 21.4 million visitors
are not enough to define the success
of the Universal Exhibition in Milan.
To get a “return of the investment”
should it’s necessary to give a positive,
efficient and innovative image to
the country, according to his “moral
capital”
By Anna Muzio
We have seen it all: the jobs that seemed
like never begin, the mafia’s “long
hands” on procurements, breathless a
few hours before the opening with the
embarrassment of not being able to
present a complete site. Finally, as in a
fairy tale, everything went smoothly.
Then, after a slow start with some
perplexity, antagonist’s movements
MAGAZINE