Qualitaly_89_2015

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oct.-nov. 2015 IV
At pAge 12
Unigroup puts the
customer at the
center
Organization, excellent service,
consulting activity: the passion driving
the company’s business active in
eastern Sicily
If you ask Roberto Cappuccio what
is the point of greatest distinctness
of Unigroup, the company he created
in 2004 for the distribution of food
for HoReCa in eastern Sicily, based in
Melilli in the Syracuse area, he would
responds without the slightest doubt,
and with just pride that is the order
management and delivery. “Many
tourist facilities place orders 1am and
9am receive the goods, thanks to a
fully computerized logistics and order
management: use of radio frequency
for the entry of goods and the picking
of products from warehouse, automatic
reordering system, annual programming
with reading the order history. Logistics
is the heart of our business.”
But it is not only the technology to
support it, even the organization does
its part, that is to say a team of people,
each responsible for different areas of
the store: frozen, fresh, fresh, pastry,
ice cream, no food. Each manager
oversees your area and allows Unigroup
to manage more than 4,500 references,
with a turnover of 25 million euro.
“Today, the customer service is our
pride and joy, that allows us to deal on
a par with national companies in the
catering industry, which on one hand
have access to large hotels and tourist
groups who are based in the North,
from ‘nothing can match our speed.
And this is played most of the game,
“explains Cappuccio.
As any business owner, he is passionate
to talk about his company. And so
the term most frequently used in
his answers is “excellence”. That
they are talking about the chef and
that, in those who had worked for
the big retail chains, has triggered
an immediate falling in love for the
restaurant industry, “says Capisce- still
- excellence, not price.” And so the
other pillar of Unigoup is consciousness
for quality: the ISO 9001 certification
for the processes testifies, but it is
also a commitment to “ethical” to not
compromise the product, because
behind too cheaply always harbors the
trap of the product low. “What I always
say to our customers is to consider the
yield of raw materials they use and
we do try to play an advisory role and
partnership,” says the entrepreneur.
This leads to a constant search for
new solutions leading Cappuccio and
his team to visit the most important
food fairs in Italy and abroad. Hence
the collaboration with the Federation
of Italian cooks in organizing
workshops for the local chefs. Hence
the decision that is taking shape, and
it will be operational later this year, to
create a training facility with kitchen
(Universapore the name) where chefs
consultants companies held courses,
seminars and tastings for their
colleagues in the territory. “Our effort is
to segment the type of customer and try
to offer everyone the tools and the right
products to work perfectly in context,
trying to overcome a conservative
attitude that is quite widespread in
catering,” Cappuccio says. “A guide is,
as always, the passion for this work.
And customers there every day give a
positive response.”
The next challenge:
the world of the night
Dynamic company since its inception,
Unigroup was recently enlarged to cover
another segment of the question: that of
the world of the night. And it does so by
adopting the method that led to success:
a dedicated commercial structure, the
expansion of the warehouse of 1,000
square meters, a selection of the top
providers of Carlsberg beer (“in a
few months we have become the first
distributor Sicily ‘) to 10 brands in the
best selling spirits (Campari and Martini
in particular), two bartender hired to
promote. And the results will not fail
UNIGROUP S.P.A.
Headquarters: Contrada Spalla S.N.
96010 Melilli (SR)
Tel: 0931763411
Fax: 0931763412
Served area: Eastern Sicily
Turnover: 25 million Euros
Employees: 76 (including 18 sales
agents)
At pAge 14
Consumption,
where did we get so
far?
Report by Coop in 2015 a cross
reading of current trends in
consumption and their impact on the
outside home, which after years of
difficulty is picking up, with so many
changes.
Every September, as a sign the recovery
after the summer break, Coop presents
his report on consumption in Italy,
which, year after year, has become
a handbook that intercepts and
reorganizes the signs of change that
the company moving on consumption.
Therefore it is not a report on consumer
and sales in supermarkets (there are
also these data), but it is a useful tool to
read trends, from those macro-economic
to social to those of consumption.
THE RECOVERY IS SLOW. The
magazine