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oct.-nov. 2015
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origin of the ingredients is also against
the law. For the passed tomatoes they
must indicate the origin of the raw
material used, specifying the region or
the state in which they were growing
the tomatoes.”
Fipe: against food
waste, a law for bars
and restaurants
Food waste: from words we must go
to deeds with the law specifically
for bars and restaurants. FIPE asks
for it - Italian Federation of Public
Concerns about the bill for limiting
waste, the conscious use of resources
and environmental sustainability, in
discussion by the Commisisone Sociale
Affari of the Chamber of Deputies.
According to Fipe, this proposal,
even drawing the public outlets, it
appears essentially devoted to the
areas of production and distribution
of food and related primarily to
generate packaged. “The peculiarity
of the sector is that the Fipe - said the
General Manager Marcello Fiore - is
the fact that, unlike what happens
in families in which they are used
to consume food left over from
previous meals, the consumer must
be constantly presented fragrant
products and the best of appeal visual
and organoleptic conditions. This
brings in catering the requirement
for entrepreneurs to discard huge
amounts of product consumed. Ignore
the public exercises and privilege
exclusively packaged products means
losing 1/3 of consumption of food
(worth 20 billion purchases) and
large quantities of products especially
prepared for immediate consumption
and available to be re-used properly.”
To avoid losing the contribution of
small and medium-sized enterprises
Fipe requires to regulate, in
compliance with health and safety, the
sale of products for immediate use in
bulk, along with simplification of tax.
At pAge 10
News
Expo brings foreigners:
between August and
July they spent +
29.3% in 2014.
They spent € 189.6 million, + 29.3%
year-on-year, foreign tourists arrived in
MIlan for Expo in July and August this
year. This is the data collected by Visa
Europe in Milan and in Italy from 1 July
to 31 August 2015, the second analysis
of Visa Europe on the expenditure
made by foreign visitors during EXPO
2015 after the May-June.
China and France at the top
Among the top spenders 5 countries in
pole position China at a cost of € 21.4
million, while visitors from France,
who spent 20.6 million Euros, marking
the strongest growth in percentage
points with + 117% compared to July-
August 2014. During the reporting
period, throughout Italy the volume of
spending amounted to 3.1 billion, an
increase of 13.7% compared to 2014.
Following the US with 17.6 million euro
(+52, 3% y / y), the United Kingdom
with a purchase of 14.5 million euro
and a percentage increase of + 50.3%
on 2014. Russia closes the ranking top
5 spenders with a volume of spending
by 15.6 million euro, down compared
to the same period in 2014 (-25.3%) but
with a slight increase of 4.7% compared
to the previous two-month period
from May to June 2015. An analysis of
purchase of foreign visitors in Milan
in the categories of spent money, in
the two months considered, reports a
volumes of 16.3 million €, which is an
increase of 64.6% compared to 2014.
Kate Hudson is the
muse of the Campari
Calendar 2016
Taking on the role of two different
characters within the BitterSweet
Campaign, Kate Hudson is the
protagonist of the shots of the Campari
Calendar 2016.
The theme of BitterSweet Campaign
has several facets and is inspired in the
first place, immediately recognizable
iconography of the presidential
election using this classic theme as
a metaphor for the duality of two
opposite sides. Interpreted in different
ways the unmistakable taste of
Campari, emblem of versatility in the
world of mixology, the Calendar invites
such people to express what aspect of
the Campari-based cocktails identify
more: Bitter or Sweet?
The theme of the calendar is also
seeking to leverage the growing
popularity of everything related to the
bitter taste in the world of mixology
and food.
The two aspects of BitterSweet
Campaign, also reflect the two souls
of Campari cocktail, the more the
more bitter or sweet, depending on
the mixing. This duality comes alive in
the calendar through the shots taken
by fashion photographer Michelangelo
Di Battista, who reconstructs the most
significant moments of a presidential
election by playing on the contrast
between bitter and sweet.
Kate Hudson will embody these two
souls of the Campari-based cocktails
wearing the clothes of two different
protagonists, interpreting aspects
of eye-catching declination of bitter
opposed to gentler side and most
intriguing of sweet.
The calendar will be officially
presented on November 18.