DEC.JAN 2014
XIII
8) Protect from light oils and fats.
(These recommendations are contained
in Annex A of the Circular No Min
Sanitò. 1 1/11/91)
At pAge 34
The recipe for
Gregori Nalon
Fish fry and winter vegetables
Fish:
100 g squid, cuttlefish 150 g, 60 g
shrimp tails, 60 g anchovies, 1 scallop
scampi 2
Vegetables:
100 g pumpkin into pieces,
100 g radish, artichoke 1, 30 g leek,
1 small potato, 1 slice of onion
Flour: 40 g corn flour (10%), 80 g wheat
flour type 2 stone-ground (20%), 280 g
rice flour (70%)
Soaking:
300 g milk, 200 sparkling
water, 60 g egg whites
Other:
abundant peanut oil, or
sunflower or olive oil (not extra virgin)
for frying, salt
procedUre
Fish:
clean all fish, crustaceans and
mollusks, then cut them and put them
to soak
Fish:
washing vegetables, cut them and
put them to soak in pleasure with milk.
Fish: flour mix well.
Fish: mix the water, milk and egg white.
Each piece must be removed from the
soaking past in the mix of flour and put
to fry in abundant oil and hot, taking
care to keep the temperature constant.
When cooked, remove the pieces and
put them in a dish on straw paper.
noTes
The use of gluten-free flours and some
with little gluten makes the crispy
golden brown. Of course you can
remove the cornmeal because thick
grainy fish to taste. You can also use the
flour reducing the corn, if you like
Use milk as soaking allows you to keep
the vegetables in the non-oxidation
(artichoke, potato, etc.), while shellfish
(lobster, shrimp, etc…) The milk cannot
blacken. This system allows not confer
flavor to vegetables or fish lemon
which generally is used in aqueous
solution for not blacken precisely the
product, in most browning will be more
homogeneous.
At pAge 38
Catering 2.0
Social networks, blogs, thematic
forums can be effectivemeans to
get customers, raiseawareness of
theirbrandandgenerateastream
of contacts that allowtheactivity
to be more competitive.
By Maria Elena Dipace
Advertising is the life of trade. It may
seem a trivial motto, but also for a
restaurant to have a soul, an image
known and public, is of paramount
importance to achieve success and,
above all, to increase the profits of the
year.
With no doubts, the quality of raw
materials and service, plus offered, the
right environment and the right place
in the urban context, are essential
elements to achieve good results,
but too often is left out one of the
most important aspects of a thriving
business: communication.
Once was enough using the classic
marketing tools, such as advertising or
brochure of the room, then came the
technology by sending text messages
or creating their own website.
It is fairly recent however the advent
of smartphones and tablets, QR Code,
blogs, web radio, social networks,
newsletters and video flyer.
To keep pace with the times,
