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there is a critical issue represented
by the reduction of days of stay
and tourist spending, the so-called
holiday “hit and run”, which means
no CA- 38 billion less in revenue in
the past 15 years. It is therefore clear
that in this situation, Italy needs to
rethink its tourism model. And the
slogan is: promotion, promotion,
promotion. For us to know more
and better abroad, to stay longer the
tourists who come to Italy, to enhance
the value of our territories that have
an extraordinary wealth of places,
art and culture. And then there is the
jewel in the hour of our tourist offer:
our culinary art, one that last year
during Expo Milano 2015 has seen
dizzying numbers. Thanks to the
Universal Exhibition, in fact, we have
passed from Italy 8 million foreigners
more, for a total of 59 million arrivals,
which generated a cost of about 5.4
billion (Coldiretti data). The average
rate was 675 Euros per person
destined for a third purchase of food
or meals consumed in restaurants,
taverns or pizzerias. This data call us
personally. We who follow our work
and the quality of products we offer
in-store point-trade contribute to the
growth of the tourism sector. And we
can obtain that only if we are able
to provide our customers with raw
materials of great organoleptic value.
At Cooperativa Italiana Catering we
have endeavored to make sure that
whoever you choose can work with
your eyes closed, with the knowledge
to use products that are designed for
a long time just to be perfect from all
points of view, versatile and useful
for different types local. This is our
strength, and that’s why working with
us is a guarantee of quality. Quality
becomes critical in times like this,
during which much of the tourists
choose our country just to taste our
cuisine and our excellence in the
agri-food sector. Let’s not be caught
unprepared!!!
AT PAGE 6
News
Italians sitting around
the table: more fruits
and vegetables, less
meat and eggs
The purchase of fruits (+ 5%) and
fresh vegetables (+ 3%)increases,
and that of meat (-6%) and eggs
(-4%) collapse. Broadly stable the
ones of pasta (+ 1%), while flying
rice (+ 5%). This is what emerges
from a Coldiretti analysis of food
consumption in 2015 of the Italians
that if on the whole remain virtually
stable (+ 0.4%) in the composition
are strongly in influenced by diets,
health trends, savings amended and
practical needs. In 2015 - he always
Coldiretti- the most extraordinary
result was scored from olive oil
with a + 19% of spending, while
the alarmism made itself felt on
purchases of household meat fell
by 9% in the case of that of fresh
pork covered, of 6% in the case of
the bovine and 1% in the case of
the chicken as well as in the case of
sausages. The result is that it’s down
to the minimum of the beginning
of the century for a major health
food such as meat, which is fully
part of the Mediterranean diet, to
the quality to make the necessary
protein contribution, secondary do
calculations on the basis of ISMEA.
In order to increase - continues
Coldiretti - we do not only need the
fruit and ta fresh consumption, but
good results have scored instead
dried vegetables with purchases
increased in value by 5% in 2015 with
a strong leap for chickpeas canned
(+ 11%), but also have positive results
for the lentic with 7.2% spending
and above all to the mix of dried
vegetables (+ 15%). In this context
the choices of Italian reward also
the practicality with the increase in
2015 the consumption of vegetables
ready for use, so called fourth range,
which make signal king on average
a + 2% of the spe- You know, but
the percentage rises to + 3% for
the spinach to + 6% for carrots. In
2015 - Coldiretti points out - there
was also a turning point for the wine
that, after years, has seen trace of say
twenty bottles in Italian markets by
2.8% super. But it is significant that
on the podium of the wines that have
made to record the highest increase
in sales they are lines of production
linked to the territory: it goes from
34.2% to uncork bottles of Passerina
marchigiana to 22.2% of Valpolicella
Ripasso (Veneto) to 19.9% of
Pecorino (Marche / Abruzzo),
according to Coldiretti processing of
Infoscan Census data for the sales
volume of 0.75 liter bottles. In it,
still says Coldiretti, the orientation
towards the quality is confirmed by
the increase to 20% of the purchase
of organic food products without the
use of chemistry no to the consumer
boom that demand the guarantee
“GMO free” and more than 15 million
Italians who seek products to zero
distance in the markets of Campagna
Amica farmers, which confirms
the turning green of the Italian
at the table in 2015 as effect of a
strong orientation to make guided
choices as well as from the price, it
also attribution of healthiness and
naturalness of the products.
An exploit due attention to the well-
being, the physical shape and health,
as well as the growing intolerance of
of foodstuffs. A strong upward trend
in spite of the additional cost since
they were last set according Coop
ratio 70% of Italians are willing to
pay more for a food quite natural,
65% for one that guarantees the
absence of GMOs , 62% to 60% and a
bio product for one without coloring.
AT PAGE 7
News
The ranges
of refrigerated
potatoes are coming
McCain, a world leader in the
production and marketing of frozen
products made from potato, presents
exclusive refrigerated ranges. Easy
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