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AT PAGE 10
Qi Soci
Our strength
is the specialization
Knowledge of its territory
requirements coupled with a
widespread and efficient service
make the Hielo Srl one of the most
dynamic organizations in the field
of food distribution.
by Maria Elena Dipace
The Hielo Srl is a company located
in Taviano (Le) that comes from the
experience acquired over the years
in the field of food distribution and
grows adapting to customer needs.
“We believe in personally choose the
fruits of the earth and sea to do to
better serve our customers - explains
Francesco Gatto, owner of the
company with his brother Silvio - We
are an example of a fully integrated
company with the territory of origin,
capable of enhancing local culture
and tastes by presenting them to
the global market through the most
modern and innovative technologies.
Dynamism and flexibility
characterize our organizational size
and structure: we are always ready
to meet the demands of the most
demanding customers.
All this, combined with the
expertise, allows us to offer an
excellent value for money”.
When was the company established
and how it evolved over time?
Our company was founded in
1998 as EUROGEL SAS. In 2007
became HIELO SRL. We specialize
in all dining in all its sectors;
our customers are bars, bakeries,
pizzerias, banquet facilities, etc.
How is the company structured in
terms of organization and under the
logistics?
The structure makes use of 8 agents
covering the whole province of
Lecce, equipped with handheld for
fast transmission of orders in real
time. In addition, we are equipped
with the means of our property for
delivery.
What are the services and the
benefits you offer your customers?
Delivery service in the day or at
most within 24 hours of ordering,
the advantage of proposing an
assortment to 360 ° at the expense of
many of our competitors who offer
more limited.
You have recently launched the new
adventure of the cash and carry.
Why this choice? To whom you
address with this service?
The decision stems from a specific
market need, or has a point wholesale
dedicated to food and addressed to
the catering sector since the closest
is about 70 km from our area. A
store very useful especially to those
exercises that prefer to choose for
themselves the assortment, or have a
size such as to render superfluous the
agent passage.
When did you become part of the
Cooperativa Italiana catering?
It’s been almost 10 years since
we entered the CIC. For us, the
Cooperative is an important
commercial reference, gives us
power in acquisition alone will no
be able to manage. But above all, the
advantage is sharing with colleagues
the idea of independence by the big
brands by creating a branded line
CIC makes us autonomous and more
appealing to our end customers. Now
we distribute nearly 80% of brand
products.
What are the strategies in place for
the foreseeable future?
First of all, to know well our Cash &
Carry to all operators. Moreover, we
are planning to divide the work of
commercial agents categories: bar /
pastry shops, pizzerias / brasserie,
restaurants, taverns, reception
rooms in order to make it even more
useful and effective and the use of a
distribution company like ours.
AT PAGE 12
Qi Soci
Formasal Porte
Aperte. A success!
Second biennial edition of the event,
which was held in mid-February
at the company headquarters in
Viterbo. Three days dedicated to
innovative ideas for catering
Porte Aperte was a real dynamic
exposure in and for the whole
company path that offered a
fundamental moment of mutual
understanding between customers
and suppliers, “begins Roberto
Zanobi, Formasal member of the
board of directors. “Issues of great
topical, important were traded for
the sector’s future, just with the idea
of not only propose but especially to
help our clients in making strategic
decisions for their businesses”.
“The path – adds the commercial
responsible Claudio Zanobi - was
conceived as a kind of gastronomic
experience that departed from pasta
dishes, pizza and fried, went to the
second floor with salami, cheese and
beer and then go back downstairs
with meat, fish, vegetables, wines
and desserts, and end, approaching
the exit, with good coffee . Our
customers had the opportunity to
attend to the preparations, taste the
products and evaluate the equipment
directly at the time of their use,
also the presence of all the sales
agents, allow customers to have a
contemporary commercial support
at hand. “The exhibition hosted in
fact dozens of vendors both food
both professional equipment. The,
among which we can mention
Rational, Valko, Cupiello, Agritec-
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