FEB.MAR 2014
III
in which to place protocols sector and
territory.
Specifically catering, according to the
Center for Studies Fipe, competition
sleala coast only to bars and restaurants
of EUR 5.2 billion and calls into
question the survival of more than
27 thousand companies in the sector.
The higher value of the market abuse
is carried out by the administration of
food and drinks made in the 25 000
sports clubs and cultural activities for
an amount of € 2.7 billion. Closely
followed false cottages for a value of €
1.6 billion.
To these figures must be added the
half a billion Euros generated by the
restoration of over 27 thousand pseudo
festivals that take place every year in
our country with a shortfall of revenue
amounting to two billion Euros. In
our country, four out of five firms (82,
4%) consider themselves damaged
by the action of lawlessness and
trade mechanisms outside the rules,
phenomena that are more pronounced
in the Central and Southern Italy, finds
a survey conducted by Confcommercio
in collaboration with Format.
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Pizza and beer: the classic Italian
favorite dishes of today can be
rethought to give greater weight to
the receipt and enrich the offer. The
suggestions come from McCain, the
leader in the frozen potato, which has
identified a number of opportunities
in the world starting from the pizzeria,
trends and opportunities in out of home
consumption.
Appetizer to begin with. If the place is
crowded and the wait times are long
pizza the winning move is to entertain
guests by offering tempting to try
whims: bell pepper rings or onions,
diced broccoli, mozzarella sticks and
many other tasty products to choose
from in the set McCain. With the right
presentation, in portions to share, you
will find the right balance between
customer satisfaction and increased
profitability for the local.
The menu offers.
The combination pizza + chips may
be the solution to offset the less busy
days, with attractive promotions and
cost-effective. Choosing the right
potato plays an important role: Mccain
provides important benefits to yield
to the plate and, thanks to the rich
and variety of cuts and shapes, you
can create rich and inviting portions
keeping costs under control.
Offer distinctive, unique recipes. The
traditional pizza, the house specialty,
the rich, the “patatose” : segmenting the
offer can help the customer to choose
and at the same time allows you to
highlight proposals with higher profit
margins.
The guide for McCain pizzerias in
electronic format may be required to
AT PAGE 8
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Being part of CIC means more than
having the ability to obtain better
prices when purchasing means creating
relationships - personal, professional
even before - that may contribute to the
mutual development, finding synergies,
share expertise... One example is the
recent agreement signed between Siqur,
one of the founders of Cooprativa
Italian Catering and CDC - Regional
Distribution Center, associated more
recently, but it has now been able to
do treasure the spirit of cohesion that
exists between the members.
With the beginning of the year, in fact,
the two companies have entered into
a partnership under which CDC and
Siqur have entrusted the management
of the logistics part about the food of
their activities in a cooperative services
that they form (as CDC continue to deal
directly with the detergent).
“It was not - explains Nicola Levorato
of Siqur - an agreement signed by
nothing but the culmination of a long
and gradual process, which began to
materialize when, at the end of 2012,
we decided on the change of venue.
I think the interesting innovation is the
contribution to the cost, depending on
the turnover of the two companies.”
“Human resources, experience and
collaboration - said Enrico Miola,
director of CDC - Have made us able to
cover almost all sectors of the market
and our vast neighboring areas, thanks
to a well-organized logistics. There is
still to be improved and this is pleasing
to all of us.
That’s why we decided to create this
synergy with Siqur. Why questioning,
addressing the markets together,
share experiences, give their own
experiences, not only means giving
greater capacity to their companies
but give the market a collaborative
education.”
There are several factors that have
facilitated this agreement, first of all
staff understanding between executives
of the two companies, then the
territorial proximity: Siqur work in the
province of Padua, CDC in the Vicenza
and Verona.
The distance between the two areas
is small, but enough for the two
companies are not competitors. Finally,
the two companies have different and
complementary core business and,
consequently, to share expertise: Siqur,
specialized in alimentary area, has
expanded its offering to detergents;
while CDC, more experienced in the
management of cleaning products, only
at a later time it faces the world of food.
From a practical point of view, to
improve the management of orders,
the computer systems of the two
companies are connected, so that
each order received from the CDC
agents is immediately transferred to
the headquarters of Siqur, which is
activated for delivery.
The advantages are numerous: for Siqur,
which supported the costs of organizing
the warehouse, there is the possibility
of sharing the fixed costs (including
staff) and variables associated with the
storage and transportation of the goods,
for the CDC the opportunity to manage
the food while respecting its obligations
with greater peace of mind, offering
customers an offer much richer than the
previous agreement.
It will also have the means to develop
well in the food industry, giving
management Gianluca Miola that
contribute to the development of this
idea.
SIQUR: LOOKING AHEAD
TO ANTICIPATE THE MARKET
Siqur is an example of how to be a fa-
mily business is not synonymous with
inaction and inability to adapt to the
market. This has been demonstrated
as a founding member of the CIC, then
expanding its offerings by providing
