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but also sustainability, welfare, future
lifestyles and social - explains Giuseppe
Minoia honorary president Gfk Eurisko,
market research official sponsor EXPO
-. All eyes are on food in particular,
which is the focus of the expectations
and wishes of visitors, not only as an
opportunity to try foods out of the
original newspaper and also a way to
understand how it will evolve tomorrow:
this is the first step in expectations.
Inside and outside the site, it is expected
that the restaurants of all types, from
traditional to fast food, the pizza place
to work at proposing something new.
And they are all involved, there is room
for all budgets and all targets.”
SMART VISITORS. Who will visit
EXPO? “The 40% of Italians are young
and dynamic, will want to see things
never seen and never tried to taste
and experience foods from around the
world. Then there are their parents:
educated, wealthy and from urban
areas, have a passion for food. There
will, however, even those who see Expo
as a large amusement park to go for a
different day than usual,” says Stefano
Pironi, Research Manager GfK Eurisko.
“From abroad is the traveler who has
Italy as a destination and be conveyed
on the site and what is especially for the
exhibition and then travels, typically on
two axes, the Turin-Milan-Venice and
Milan-Florence-Rome, stopping in Italy
8/9 days.”
Are expected one million Chinese and
nearly as many Americans, and many
come from Germany and Switzerland.
Twenty million of which around 12-14
million will be Italians, 3.4 / 4.5 million
Europeans and 2.6 / 3.5 million from the
rest of the world. But even the 60/65%
of the Milanese (equal to 650/750
thousand people) is planning to visit,
and 80% plan to take advantage of the
events organized in the metropolitan
area. An army ready to taste foods from
around the world, living an educational
experience, have a look on the world
of the future and travel across five
continents staying in one place.
CATERING IN THE SITE. There will be
about 130 “places the catering” at the
site of Expo Milano 2015. Each pavilion
of the countries will have one or more
restaurants inside. The areas dedicated
a pavilion between each other instead
were entrusted to CIR food, which will
cover about 25% of the meals inside.
“They are 17 rooms in seven buildings
in large timber located along the
Decumano, the main street that joins
symbolically the place of consumption
of food, the city, to the production,
the campaign - explains Daniela Fabbi
Communication and Marketing -. In
addition there are three dining options
(bar, restaurant and picnic area) within
Cascina Triulza, the pavilion of civil
society. In total over 4,000 sessions in
four new formats, each with its own
characterization: 4 restaurants free flow
(“Tracks”), 8 quick service restaurant
(“Comings” and “Let’s toast”), 4 cafeteria
snack (“Chiccotosto”), a restaurant with
table service from Aromatic brand in
collaboration with CHIC, Charming
Italian Chef. All rooms will be open
from 10 to 23 and will renew the
culinary offerings throughout the day to
cover all the time slots. “What criteria do
you follow to outline the menu? “Being
Italian, seasonality, glocalism, neo-
traditionalism, health consciousness,
ethics and environmental sustainability.
The dishes are simple to be easily
understood by all.”
Do not miss the multi-channel customer
focus and hyper, with stations tablet for
navigation and for charging stations in
safety devices in all the rooms. It will be
possible mode of contactless payment
while as throughout Expo will be the
free Wi-Fi.
Pay attention to the pricing policy: “A
full meal at the restaurant Traces will
cost € 12-14, even less if you choose
compositions reduced. The average of
the average receipt of these formats will