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DEC. JAN. 2018

II

indication are destined only to a

few niche gourmets and have a

low economic significance in our

country. Made in Italy does not

know crises, indeed, even due to

the amplification effect of the Expo,

millions of visitors have become

aware of our products.

The selection of Qualitaly brand

products has been following this

impulse for a long time, all to the

benefit of restaurateurs who manage

to enhance the cuisine of the

territory using a single supplier able

to offer them a specific range for

every need.

What we are required to do is to

inform our customers and help them

deal with a rapidly changing market

without ever deviating from the

quality of the product.

In our sector there is a favourable

climate, both in Italy and abroad,

with much public attention because

we talk about food so much on

TV and on the web. We have to,

however, be good at building

strategies, and avoid a ‘flash in the

pan’ situations.

Our work, as Cooperativa Italiana

Catering, must continue to follow

this path and pursue these goals.

But we must do it together moved

by the same spirit and with the

same enthusiasm. We have to

remember that we are becoming

an important group in the catering

sector. Let’s not make any wrong

moves!

Let’s move forward and a

prosperous 2018 to all.

By Antonio Di Lorito

AT PAGE 6

Qi News

By Maria Elena Dipace

WAMI, the startup that

gives drinking water to

those without access

to it

WAMI is a startup that is

revolutionising the national water

market, a new brand of mineral

water with a peculiarity: with each

of its bottles, 100 liters of drinking

water are donated to those who still

do not have access to this resource

today. A deficiency that afflicts over

700 million people, a figure greater

than the entire European population.

WAMI is a mineral water that gushes

from the Alps at 650 metres above sea

level and is bottled using only fully

recyclable packaging. Available in

sizes of 0, 5l and 1, 5l in PET and 0,

75L in glass, WAMI water is distributed

in numerous bars and restaurants

between Milan, Bologna, Turin and

the Romagna Riviera; it is present

in every Carrefour Iper and in 200

Carrefour Market scattered throughout

Italy PET size of 0, 5l and glass 0, 75L;

Also in all Bio c’ Bon shops Bio and

online on

Weygo.com

.

Michelin guide:Three

stars for Niederkofer,

Carlo Cracco goes

down

Nine Italian chefs have now been

awarded three stars according to the

Michelin guide. To conquer the ninth

third star is Norbert Niederkofler of

the restaurant St. Hubertus of San

Cassiano (Bolzano), which is flanked

by the other eight great Italian

restaurants. Among those who go

down, however, is the restaurant

Cracco of Carlo Cracco, in Milan,

which goes from two to one star.

In the 2018 edition of the “Bible”

of worldwide catering, presented

recently in Parma, there are also

three new entries between the two

stars, while 22 are new among the

restaurants awarded with their first

star. With 356 premises awarded

stars Italy, confirming the second

richest selection in the world. The

remaining three stars are Piazza

Duomo in Alba, Da Vittorio in

Brusaporto, Dal Pescatore in Canneto

Sull’Oglio, Reale in Castel di Sangro,

Enoteca Pinchiorri in Firenze, Osteria

Francescana in Modena, La Pergola in

Rome and Le Calandre in Rubano.

The IGP chocolate of

Modica has arrived: the

go-ahead from Brussels

is imminent

The recognition of Modica IGP

chocolate from Brussels is imminent.

The famous product typical from the

eastern-most corner of Sicily – explains

‘il Sole 24 Ore’ – becomes a recognised

and protected specification of

production. “The recognition will allow

us to prevent the misrepresentation

of such an ancient product, of which

we have had the know-how for three

centuries - commented Salvatore

Peluso, president of the Consorzio del

chocolate di Modica -. It will serve to

defend jobs, our history and give our

children a future.”

The consortium has 23 producers,

creating 12 million bars each year, with

a turnover of about 22 million euros.

To which it adds another twenty –

smaller and not associated – scattered

throughout the territory. Export of this

product is around 10%. In particular,

to Germany, the United States and

Japan. But “also Russia is also starting

to appreciate the product and some

colleagues have signed contracts with

Saudi Arabia and the Emirates,” says

Peluso.

See you at Marca!

Marca is the benchmark Italian

exhibition for Italian brands,

producers and distributors, the

only one entirely dedicated to

the commercial brand that, in

the opening two days (17 and 18

January 2018), offers workshops and

specialised conferences on the topics

of major current events in the sector.

Sales growth was 2.6%, in the period

from January to August this year,

of MDD in the consumer packaged

sector. The market share (18.6%)

from the same period last year was

confirmed, however, compared with

a contraction of 0.6% (19% overall)

from promotional pressure, always

in relation to the same time-frame.

Furthermore, the Premium segment

increased by + 11.5%. To reflect the

good performance of the market is

MAGAZINE