QUALITALY

DEC. JAN. 2018

AT PAGE 12

Qi Partners

A future of catering

Fast service, around 4000 quality

products and the achievement of an

ambitious project: to create Food &

Tec, a salon dedicated to catering.

These are the strongpoints of Noval,

the company that for over 40 years

has supplied the whole of Piemonte

By Maddalena Baldini

Noval began its food distribution

activity in Piemonte in 1973. A range

that started with some of the most

common products, such as cured

meats and cheeses, increased with the

passage of time until reaching around

4000 that the group can now boast in

their catalogue. “We specialise in fresh

and frozen food products, but we have

a wide range of preserved products

as well as useful service products in

the kitchens of bars and restaurants,

cuisine and hotels - says Sara Nebiolo,

head of Noval Communication and

Marketing - the choice is vast: rice,

pasta, bakery products, flours, food

for vegetarians and vegans, in addition

to vegetables and frozen fish, without

forgetting the desserts and the whole

line for banquets, catering and street

food. We also give a selection of beers

and excellent wines, especially from

our territory”.

How is Noval logistically

organised?

We have large warehouses where

we store goods, all at controlled

temperatures according to the product

type. As soon as we receive the orders

we have own transport, 11 to be

precise, which divide the deliveries:

24 hours in Turin and its province

and a maximum of 48 hours in the

other towns and cities of Piemonte.

Accuracy is certainly one of our

priorities, coupled with the choice of

quality products. All this represents

the guarantee for our customers to

whom we dedicate the support of our

specialised staff. Today, with pride, for

customer service, we have 15 agents

in addition to the 34 employees in the

company.

Qualified personnel, in which

sense?

As underlined, our customers are

supported by specialised staff who

undergo weekly training and targeted

meetings, completed by a period

of accompaniment. This implies a

remarkable commitment on the part

of Noval but, in the same way, is a

certainty that we work as well as

possible. We consider it an added

value that customers regard it as a

further form of security.

What does customer satisfaction

mean for you?

I would say that is our main goal! We

have been working with this principle

since the 1970s: when we see that the

consumer is content and happy with

the service, we understand that we

have worked well and that our efforts

have been rewarded. This means

loyalty from the head of a locale, a

bar or a restaurant. Those who choose

Noval know that they always have

high quality ingredients because, for

many of our products, we follow the

concept of local produce. In essence,

we give merit to the territory and to

all the small - medium companies that

work in the sector.

A strong commitment and a long

tradition, Noval has created

another dream, that of creating the

first catering salon in Turin. What

does it represent?

For two years we have given form

to Food & Tac by Noval, a salon

dedicated to catering and to all those

who revolve around this world. The

aim is also to give more knowledge

and greater exchange of information

between producer, supplier and final

consumer, through direct dialogue,

concrete demonstrations on the use

and consumption of ingredients with

a network between products and

services. It was an ambitious project

but, the with the excellent feedback,

it pushed us to continue: visitors

and exhibitors have understood the

importance of comparison and what

can lead to positive stimuli and growth.

Compared to the 70s, how has

catering and its demands evolved?

What are the points of modernity that

you can guarantee to the consumer?

Well, the transformations have

been so many, starting from ‘supply

and demand’. Certainly today the

consumer is much more attentive and

curious, a merit of massive media

communication and also of the

attention that is addressed to a proper

health and lifestyle. As a result, we

always try to use quality products,

unaltered or subject to processes that

can give problems in the medium-

long term consumption. Today it is

no longer enough to cook ‘a good

dish’: one tries to entice the consumer

not only with taste but also with

aesthetics. To guarantee this element,

we offer a range of products for

placement effect, from esterification to

appetiser.

What will be the next goal for

Noval?

For sure we will continue to increase

our range, adding more and more

niche products, quality and worth

representing a rich territory such

as Piemonte and Italy in general.

We also want to continue with the

training of our staff, in order to offer

a complete and competent business

card, ready to meet all demands, even

future ones.

AT PAGE 14

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MAGAZINE