QUALITALY

FEB. MAR. 2018

Compared to just two years ago,

Italians have changed the type of

products they buy for domestic use.

These range from ‘functional food’,

fresh or processed foods, naturally

rich in molecules with beneficial

and protective properties for the

body, to ‘free-from’, products that

on the label declare themselves low

or rich in particular components,

to comfort food, foods that we use

to satisfy an emotional need with

comforting, stimulating and often

nostalgic flavours.

In short, no one wants ‘just food’

anymore, or rather, there are few

consumers who buy without reason.

And this situation naturally also

pours into the catering sector. So

today the most diverse requests

come to the kitchen to which

operators must necessarily know

and be able to give an answer.

What does all this mean?

That you need specific products to

comply with this type of request,

but you also need training.

This is why our role is becoming

ever more central: today us

distributors must give concrete

answers to our customers.

Our range must be as complete as

possible, it must not only provide

high quality food, but also specific

products able to meet these

requests. Not only that: we must

also know these products and be

able to explain them.

This is the added value that can

make the difference and that can

help us to make our customers even

more loyal.

Restaurateurs need to be supported

now more than ever.

This is the role of CIC and this is

the strategy I feel I share today with

all the members.

Note: I also feel that the magazine

can and must be a sales tool.

Through Qualitaly we can train

ourselves and train others.

We have an edge over our

competitors, let’s not let it get away!

Nicola Levorato

AT PAGE 10

Qi Partners

Buratti: excellence

from beyond the Alps

Young, dynamic and with a well

organised system, Buratti is a leading

company in the Austrian food

distribution market. For about 25

years, it has worked professionalism

and consistently to retain the

relationship with suppliers and

customers

By Maddalena Baldini

A young and dynamic company, active

in and around Vienna for 25 years. It

is Buratti, a company of Italian origin,

a leader in the supply of restaurants,

hotels and the entire

Ho.re.ca

channel.

Strong with a team which has an

average age of around 34-35 years,

Buratti has for some time recorded a

growth in turnover and a considerable

increase in range: drinks (water

and wines from all regions of Italy),

foodstuffs from all parts of the world

(dry, fresh and frozen) and also non-

food products such as paper and

restaurant accessories.

For the last quarter of a century

the goal has always been clear and

precise: to guarantee customers

quality supplies in an effective and

sustainable way; maximum attention

to requests and market trends, so as to

create a relationship of loyalty with the

public. A work that is carried out with

consistency, through a consolidated

team of professionals ready to satisfy

suppliers and end customers: in fact,

within the company, are spoken

German, English, Italian, Hungarian

and French, a complete preparation for

better dialogue with all Buyers even

abroad.

Each work step is followed in detail,

nothing is left to chance, from the

planning of the activities, to ordering

to focusing on the needs of individual

buyers who, through a dense network

of loyal suppliers, can have the best

products with a advantageous good

value relationship. An organisation

of this type has allowed Buratti to

be included into a study done at the

European level of the Financial Times,

among the top 500 companies with the

highest rate of increase in turnover,

coming in second place in the Austrian

ranking and first place in the business

sector.

In addition to the variety and quality

of the catalogue, Buratti has chosen a

direct delivery service, so as to offer

greater guarantees to the end customer.

A challenging system that implies

higher costs in terms of investment,

but also allows precision and better

delivery times: all this is accompanied

by a well-tested electronic internal

system, perfect for managing both

orders and the company.

To complete the general picture,

Buratti, has been part of CIC, the

Italian Catering Cooperative, for several

years, a huge advantage to have a

constantly updated view of the market

and to provide a wide range of tested

articles and at affordable prices.

AT PAGE 12

Qi Partners

In one structure, all the

best for catering

Service, advice and quality

of the range. These are the

cornerstones on which the

success of “Meridionale Catering

Service” has been built, a

rigorous family-run company

from Campania, which offers its

MAGAZINE