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DIC. GEN. 2017
IV
Why the name Il Pascolo Verde?
Has it got a special meaning?
We wanted a name that clearly
referred to our genuine products
and to our business mission. We
studied the logo according to these
principles, and we got a cow on a
green grassy field. You must know
that we started off the business with
salami and dairy products.
How is your business structured?
The food distribution - fresh, frozen
and dry food - for the
channel has considerably grown
with time, both in terms of range
and in terms of areas covered. Our
headquarters is in the industrial area
of Carini (PA), a strategic position
that speeds up deliveries. We are a
few kilometres away from Palermo
and about 100km from Trapani, the
two big areas we cover. Apart from
increasing our range of products,
in 2003 we expanded our premises:
today we have a warehouse of about
2,100sqm over an area of 5,000 sqm.
To be competitive and to manage
customers properly, we have three
refrigerating rooms, two at +4 °C
and one at -20 °C. The business is
well organized and we guarantee
deliveries in 24 hours.
How many employees do you have?
Do they receive training?
We have 16 agents and they are
constantly updated, to make
customers faithful and offer them
the best information. We also have
25 employees and 16 vans that travel
between Palermo and Trapani.
What are and how many are the
products in your range?
We have a vast assortment of 1,500
products between salami and
dairy products. We also have a
dried line and a frozen line and we
commercialize Panna fresca Giglio
(fresh cream) and the Bindi Desserts.
For breakfast, we also distribute
Delifrance and San Giorgio.
What are the most popular
products? What are your
strengths?
Among the many products, the
one that represents our strength is
mozzarella cheese for pizza. We’ve
worked on this product with our
own label since the very beginning,
standing out for quality and for the
experience we had in the dairy sector.
How do you face the evolution in
the restoration world and more
generally in the food sector?
We consistently monitor orders and
we are aware of what products are
popular and what are less popular,
those on a growing trend and those
on a negative trend. We must say that
joining Cooperativa Italiana Catering
has certainly made a difference.
We can exchange ideas, hear other
people’s experiences and the
developments of other members in
the Cooperativa. Thanks to this, we
faced situations that at first seemed
more complex. We can also manage
products under the Cooperative
label, to avoid competition on the
same products.
Il Pascolo Verde srl
Via Don Antonio Cataldo 23 - 90044
Carini (Pa)
Telefono: 091 8691632
Azienda: 25 dipendenti + 16 agenti
Mail:
Aree servite: province di Palermo e
Trapani
MAGAZINE