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APR. MAY 2018
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Moreover, it is well known
that during the warmer season
restaurateurs need additional staff
for the days of greater flow and - it
seems a triviality - being able to
know in advance what the weather
will be like, certainly helps to
organize the extra staff in good time
by choosing also the best contractual
formula.
Then there are supplies: last
summer, the increased flow of
tourists sometimes led to last-minute
calls from operators who found
themselves without certain products.
Many are preparing for the arrival
of summer in order to have the right
amount of goods in stock.
Well, the advice, however, is to
properly assess the quantities to be
ordered, but - above all - rely on
your suppliers.
In the case of CIC, you know
that you have chosen not only a
distributor, but first and foremost
a partner who can give you the
support that makes the difference
today!
Antonio Bocchi, member of
Cooperativa Italiana Catering
AT PAGE 10
Qi Partners
Awarded for
quality, fairness and
consistency
The values of tradition and territory
are the basis of the success of
Formasal, for 60 years a model
distributor for catering in the
provinces of Viterbo, Rome, Terni,
Perugia and Grosseto
By Chiara Bandini
Complete and satisfactory supply of
the entire Horeca sector thanks to an
assortment of 20,000 products, with
particular attention to the restaurant
channel, especially in the medium-
high segment. This is the mission of
Formasal, which for 60 years has been
a point of reference for the sector in
the provinces of Viterbo, Rome, Terni,
Perugia and Grosseto. Founded more
than 35 years ago, the company is the
natural continuation of the activity
of the wholesaler of cheese and
cold cuts inaugurated in 1958 by the
owner, Salvatore Zanobi. The basis of
its success is a golden rule: to focus
on quality, fairness and consistency.
These three characteristics have
always been recognised by a
provincial territory where the small
size and low population density make
the advantages and disadvantages
easily visible. Where it is therefore
necessary to work with the utmost
care. “This is the philosophy that still
underpins our business strategy today.
The philosophy that has allowed us
to grow constantly and harmoniously,
and that makes us look to the future
with that serenity, which only the
awareness of a strong tradition
allows”, confides Roberto Zanobi, who
represents together with his brother
Claudio, the second generation of the
family in the company and who here
tells how Formasal works and what
are its development strategies.
WHAT ARE THE STRENGTHS OF
THE COMPANY?
There are many: first of all, the quality
and the vastness of the range, which
also includes products from numerous
local companies and niche companies,
often not present in the “repertoire”
of a wholesaler. In addition, there
is the continuous quality control of
goods and the constant search for
new products to offer customers. But
the list also includes the continuous
work of consultation and support to
customers on the commercial front,
internal technical assistance for the
equipment and large plant department
and, last but not least, the daily,
precise and punctual delivery service.
WHAT DOES THE RANGE
CONTAIN?
Working exclusively through a
network of staff who are directly
employed by us, we are able to
respond to a very wide range of
requests and needs. We range from
the initial design of a premises to the
supply of the equipment necessary for
the work (fires, ovens, dishwashers,
countertops, tables and chairs, suction
systems, etc.), passing naturally
through the supply of the entire
spectrum of food products. Our range
includes both dry (flour, oils, cans,
spices, creams, sugars, confectionery
products) and fresh (cold cuts and
cheeses) products, preserved fish,
fresh fruit and vegetables, fresh
(farmed and caught) and frozen fish,
fresh and frozen meat and game,
frozen vegetables and fresh pasta.
Not forgetting the delicatessen and
not to mention the beverage sector,
with a wide choice of wines, beers,
drinks and spirits. Finally, to complete
our range, there is a wide range of
non-food products, including plates,
glasses, cutlery and paper or plastic
objects to aid Horeca activity.
WHO ARE YOUR MAIN
CUSTOMERS?
We address the needs of everyone
who makes up the world of Horeca:
restaurants, pizzerias, bars, hot tables,
hotels and large hotels, tourist villages,
catering. And the list also includes
canteens and catering services.
HOW DO YOU WIN THEIR TRUST?
With the quality and completeness
of the range, but also with the ability
to support any training request that
we receive, with the reliability and
preparation of our staff in all phases
of the relationship, with an impeccable
MAGAZINE