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between the desires customer and the
kitchen.
Smarter systems, discrete and
multi-functional, can improve the
efficiency of the waiters in their
many activities during the “sale” of
delivery of the order in the kitchen
and the table service, including all
facets between. But also “overcome”
the very concept of a waiter in all
new formulas dining that took the
start from fast food matrix US, now
have spread like wildfire in other
“kitchen”, including original burger
gourmet wok restaurant, with the
customer to play an active role in
table service and technology that
can improve the intense exchange
of information between the lounge
and kitchen. According to a study by
Orderman, one of the pioneers in the
industry with the implementation 20
years ago on handheld systems, the
technology applied to lounges offers
a more modern and in step with the
times, much appreciated by customers:
second a study which involved 352
European operators in the sector, more
than a half of the respondents asserted
that its sales increased following the
introduction of a system of taking
radio ordering and more than a quarter
indicates increases of more than the
10%. According to customers, however,
the order is placed with a handheld
speeds processes within the restaurant
for 55% of respondents, while 33% is
also to benefit from the image of the
local shows attention to new trends
and the needs of the customer. Only
12% pointed the finger on the excessive
impersonality of technology systems
that flattered the waiters to the role of
robot brings dishes.
TECHNOLOGY LIKES. “The aim of
these systems - Sergio Mattarella,
commercial director of Primitech /
Linkman explains - is to continuously
improve the efficiency of the processes
inside the restaurant, by reducing
waiting times by the customer and the
downtime of the service, in benefit
satisfaction and, therefore, the income
statement for the restaurant. Of course
technology does not have to have a
role-invasive, does not have to multiply
the stimuli that are already inside
many of our lives, but help staff better
serve discreetly and on time.”
Linkman, Korean multinational, has
launched Quadro Pager, a system
aimed precisely at all formulas
without dining service, where the
customer chooses the food and pays
MAGAZINE