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Ministries will implement a survey
of agricultural and agri-food
products of excellence, recipes and
the culinary culture of the Italian
territories, circuits and itineraries of
food and wine offerings, excellences
of knowledge and learning. Through
the organisation of the Week of
Italian Cuisine around the World,
embassies, consulates and Italian
cultural institutes will present the
food products representative of Italy
and Italian taste. Access to credit
will be favoured for operators who
want to invest in services aimed at
tourism present along slow tourist
itineraries. An information platform
is being set up to disseminate the
initiatives carried out and to deepen
and divulge the topics covered by
the Year of Food.
AT PAGE 39
It’s rainingTopburger
New products are added to the
La Carne brand range: the new
topburgers have arrived. The new
line stands out for its assortment
and quality.
In addition to using the best meat
cuts, the new topburgers are
divided in a truly complete range.
BUFFALO HAMBURGER
Obtained from the best cuts of buffalo
meat, it is distinguished by its typical
bright red flesh, low in fat, ideal for
a healthy and light diet: a perfect
hamburger to enhance your menu.
Top lightness, with the Buffalo
Topburger
PATANEGRA HAMBURGER
Grazing freely, the Spanish Patanegra
pig consumes grass, berries, and above
all acorns, which give the meat a
particularly tasty flavour and a unique
quality.
Top taste, with the Topburger Patanegra
FASSONA OF PIEMONTE
HAMBURGER
Purebred burgers, with fleshy meat
and rich in nutrients; characterised by
a very lean meat, with low incidence
on cholesterol, ideal for a healthy and
balanced diet.
Top health, with the Fassona Topburger
CHIANINA BURGER
For everyone the “Chianina breed” is
synonymous with the “Florentine steak”.
We have turned one of the finest breeds
of Italian meat into a quality hamburger.
The lean meat is
slightly marbled accentuating the
flavour.
Top quality, with the Chianina
Topburger
USA BLACK ANGUS HAMBURGER
A burger with intense flavour and with
a tender and juicy consistency, prepared
with one of the most prestigious meats:
the American Black Angus, absolute top
among the purebred Angus.
Top breed, with the USA Black Angus
Topburger
AT PAGE 42
IN THE PANTRY
Italians like food
(without)
Hard times for normal and
traditional foods: today Italians
prefer those of a “special” kind
By Maria Elena Dipace
The second edition of the Osservatorio
Immagino Nielsen GS1 Italy held at
the end of February captured the
success of “free-from” and “rich-in”
food products, i.e. those that declare
themselves on the label free-from or
abundant in particular components.
These two segments are poles apart
from each other but represent the
most dynamic phenomenon in the
Italian food scene.
A polarisation of purchasing choices
which is spreading to all categories
of food and one that is changing the
approach of Italians towards food.
So much so that the world of “free-
from food” has become the most
representative in the Italian food
scene, achieving a growth of 3.1%.
THE WORLD OF FREE-FROM
18.4% of the 46,600 food products
(excluding water and alcohol)
monitored by Osservatorio Immagino
have a claim on the label that refers
to the free-from world: “without
preservatives”, “low fat” and “without
colouring” are the most used, but also
the least dynamic. Today, the claims
that respond to more recent trends
and more current needs, such as
those referring to the reduced intake
of sugars, the absence of additives
or palm oil, the last true trend setter
at this time, attract more attention,
recording a positive trend (+ 17.6%)
in sales in value. But the claim that
is rapidly scaling the interest of
Italians - and especially “new family”,
families with children under 7 years
- is “without salt” or “reduced salt
content”: today the impact of sales
these products in the Osservatorio
Immagino basket amounted to 0.7%,
but grew 7.2% in the year ending in
June 2017 (Figure 1).
THE WORLD OF RICH-IN
The flip side of the same coin
concerns rich / enriched food
products, characterised by the
presence on the label of claims that
highlight the high or greater presence
of at least one healthy component
or a beneficial substance, such as
fibre, vitamins, calcium and Omega
3 . In the year ending June 2017,
3,989 products (equal to 8.6% of the
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