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December/Januar y 2023 II MAGAZINE to market Qualitaly-branded products’ is the crowning achievement of a great deal of work along a path that now involves everyone. We have realised what our adversaries are and that, if we want to be protagonists in the Horeca world of the future, we must be united and compact as a true team, where everyone helps each other and paddles towards the ultimate goal ‘The most specialised and qualitative national supply alternative to the Horeca world’. They called us dreamers and today they congratulate us, they thought we were doomed and today we are the talk of the town, they called us deluded and today they admire us, they cancelled contracts and today they are looking for us... but they didn’t take into account that we put so much passion into what we do and we have ‘the power of ideas’. Roberto Zanobi, President of the Italian Catering Cooperative AT PAGE 6 #CICMEUP A 10 a 10 in the class! HONOURABLE MENTION FROM ADI TO OUR QUALITALY BRAND AT THE MARCA FIERE IN BOLOGNA . COOPERATIVA ITALIANA CATERING RECEIVED THE PACKAGING DESIGN AWARD FROM THE APPOINTED COMMISSION OF EXPERTS 19 January was a special day for CIC. The Qualitaly project took centre stage by receiving an honourable mention from ADI, the Association of Industrial Design, at the Marca Private Label Conference and Exhibition 2023 in Bologna. A commission of experts selected the winners from over 900 exhibiting companies. The prize, which was created to highlight the most innovative products in the packaging sector, was awarded by a panel of experts consisting of Anna Tortoroglio (Art Director, lecturer in charge of packaging at the Accademia Di Belle Arti, Bologna), Fabio Bignardi and Katia Mascia (DOC Design), Waldimiro Bendandi (Communication Designer, art director) and Valentina Downey (President of the ADI Delegation of Emilia-Romagna). The committee looked for products that combine packaging with innovation and design excellence. The Honourable Mention at the jury’s decision was awarded to the Qualitaly product range. Valentina Downey awarded the prize and gave the reason: “An acknowledgement for the coordinated image project in the Food Service sector in several product categories, demonstrating attention to the needs of the professional user, favouring the responsible use of the product in the kitchen through the language of colour and easily modifiable and findable information”. Cooperativa Italiana Catering is therefore the winner with the revamped Qualitaly product packaging. The brand, founded in 1993, renewed its look for the occasion of its 30th anniversary. Already well known in the professional catering sector for the quality of its grocery line, Cooperativa Italiana Catering decided to extend the brand to other sectors, which it already marketed under different names, thus spreading the range over several product lines and three different temperatures. Qualitaly thus becomes the first transversal brand for the professional catering sector. Receiving the award was the President of Cooperativa Italiana Catering, Roberto Zanobi, who expressed his gratitude: “Thank you first of all for this award, it’s a great satisfaction, but above all thank you for the recognition of the project that our Cooperative cares so much about.” With the new brand restyling, presented to the public at Marca, the Cooperative wanted not only to identify its products more with an innovative design, but to make packaging a communication tool. The label is much more than a legal requirement. It is enriched with useful Group photo of award winners and ADI committee New Qualitaly packaging