Qualitaly_120

DEC. JAN. 2021 XII Although we are increasingly realising that so-called smart- working actually lacks the sociality that human beings need, it is also true that part of working from home makes it easier and even allows us to reschedule timetables. The home, however, remains the “nest” of one’s own intimacy, to be shared with whoever one wishes, selecting much more than before. Greater attention to the environment and sustainability (circular economy). Here is a theme on which to reflect and reorganize its offer. Lobsters from Maine (USA) and fresh grapes from Chile off-season - just to give two examples - will be less appreciated in an Italian restaurant than fresh fish from the Mediterranean or at least Italian, if not regional, fruit and vegetables. Long-term marketing: positive impact on omnicanality. Which in the catering sector could mean home services. For example: if I organise a dinner at home with a few selected friends and/or relatives, I might want to offer the same menu and even perhaps the service of my favourite restaurant. Why not think of a proposal dedicated to such situations and communicate it through digital channels with a correct and emotional advertising campaign? " ncreased acceptance and understanding of digital technologies. We all had to accept and learn how to use the digital world to buy, communicate, work, study, etc. This radical change has had time to settle down within us and has made it an everyday use. It is therefore necessary to quickly equip ourselves with these tools also in the catering world for our own communication first of all, but mainly to propose our products and services. Care of the language of communication, increased attention to the meaning of words. Never before have we realised the weight of words in communication. Some attract us, others repel us. We must therefore learn to use a new vocabulary that attracts our clients rather than rejecting them. Continuous monitoring of customer behaviour. Much more attention will have to be paid to customers, their needs and attitudes. This will involve a new approach and the design of a true “customer experience” according to parameters based on the rules of neuromarketing. Indispensable branding of your point of sale (bar, restaurant, etc.). Whoever manages to be the first to be ‘brand’, will prevail over his competitors. It is important to remember that you do not choose to be BRAND; it is the clientele that will elevate you to a brand with their own behaviour, preferring you and recognising something distinctive from others. That is why this past year must have taught us something. If some will have closed down for good, many will try to start again. But the restart must have a new vision for the near future. You must be confident and proactive in these changes. AT PAGE 42 ON THE TABLE Buy and try your luck Soon you will be able to apply for the lottery code against tax evasion and to reduce the use of cash, an idea that has been very successful in several countries around the world. An innovation for Italy, which is preparing to undertake this initiative from January 2021. by Maddalena Baldini Between red, orange and yellow areas, between closures and curfews, Italy, in the coming months, is preparing to undertake a “new experience” such as that of the lottery receipts. The pandemic emergency and the need to adapt the cash registers seemed to have further postponed the start of the lottery scheduled from 1 January 2021 but, despite everything, it seems that the decision has been taken and the official start date confirmed, with the possibility of requesting the code to be shown to the operator as early as 1 December 2020, pending the first draw scheduled for 11 February 2021. Among the new features, there is also the option of being able to participate with medical expenses, waiving the deduction or any other benefit. We discuss it with Angelo Salonna, accountant and partner of the Milan- based firm, Pugliese. What does this anti-evasion state game consist of? It is a free prize competition, linked to the electronic receipt to encourage the use of tracked payments and thus reduce the use of cash. The aim, in addition to making the country more modern, exposing the “hidden” and to discourage evasion. It should be noted that premiums are exempt from taxation. The procedure is free of charge and registration on the website www.lalotteriadegliscontrini.gov.it (active from December 1st), allows you to have a lottery code that must be communicated to the retailer before payment. The amounts covered are those above 1 euro. The site will be divided into two macro areas: a public one, which allows you to generate the lottery code and check the status of individual draws, and a private one accessible through Spid or Fisconline/ Entratek or CNS credentials, which allows you to consult your profile, the number of tickets associated with the individual receipt, check your winnings, activate messages and means of communication with the Revenue Agency in case of a win. How does the extraction take place? Each purchase generates virtual tickets that allow participation in the lottery: every euro spent gives the right to a ticket, up to a maximum of 1000 tickets for a purchase of 1000 euros or more. There are two types of draw: the MAGAZINE Frequency Annual Monthly Weekly ORDINARY extraction with cash payment (consumer prizes only) 1 prize from 1 million 3 prizes from € 30,000 7 prizes from € 5,000 ZERO CASH extraction with cash payment Annual Monthly Weekly (consumer prize) 1 prize from 5 million 10 from € 100,000 15 prizes from € 25,000 (retailer prize) 1 prize from 1 million 10 from € 20,000 15 prizes from € 5,000