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AUG. SEP. 2020 XVI remember to always read the labels of the ingredients of everything you use because gluten and lactose are also present as food additives in different foods/products such as sausages, preserves, etc. If you want to take a cue (and I’m sure you will know better) for recipes of light desserts follow my page Instagram or FB, Dr.ssa Barbara Panterna - doctor. Happy return from vacation to everyone! ______________________________ BOX *Dr. Barbara Panterna is a medical surgeon with Post-graduate specialisation in human nutrition obtained at the State University of Milan. She is active in food education and geriatrics and a teacher/trainer for the Lombardy region in first aid and microbiology courses. She is the author of several articles of medical/scientific character and novels available on Amazon books. She recently published though Passi Editore: Stories of Ordinary Gynaecology, distributed in Italy by Bayer Pharmaceutical. She carries out her medical activity in Milan as a private practice. ______________________________ AT PAGE 54 BOOKS By Adriano Moraglio and Pietro Nicastro Una vita da leoni (A life as a lion) www.rubbettino.it €14,00 Spring 2004: Pietro and his girlfriend Monica have identified in the salon of a car dealership that is about to display the sign “rent” the place to try to realize a dream, to open a new brewery. Soon a German beer supplier invites them to take a tour in Munich to visit the famous Bavarian breweries and to “breathe” the environment, the style and the hospitality of those places. It’s a bolt of lightning. Within a few months they opened their own brewery under the brand name Löwengrube. This is the beginning of a unique and successful story that is now also collected in an engaging book to celebrate 15 years of Löwengrube. One of the most promising franchise chains, an entrepreneurial story fraught with difficulties that wants to represent a sign of hope and approach to life, because problems can be overcome and behind every difficulty there is always an opportunity. The last chapter tells the very topicality of the impact of the lockdown with the closure of all 22 stores of the chain, just in the first year of an important development plan. But Löwengrube doesn’t give up! By Luca Malizia Aprire un locale ti rovina la vita - Se non sai come farlo (Opening a bar ruins your life - If you don’t know how to do it) www.corsiperbarman.it € 19,70 “It’s easy to make money with a bar!”: this is the conviction of all those who open a bar and believe they know how to run it. However, 96% of the bars that open in Italy fail. It means that 96 people out of 100 who decide to open a bar or a club ruin their lives by burning their savings and find themselves closing with thousands of euros in debt to pay. It means that only 4 people out of 100 manage not to go bankrupt. And probably only 1 person out of 100 can really earn money and change their life by opening their own bar. Luca Malizia, founder with Ilias Contreas of Mixology ACADEMY www.corsiperbarman.it , in his book written in collaboration with Marco Improta, provides a “scientific” method developed by the authors not to fail. The book provides a test with 35 key questions and answers to evaluate and apply a good project. The book, dedicated “to those who have the courage to change to realize their dream”, is in short, a real practical guide. by Paola Imparato Strategie di vendita per un ristorante di successo. L’arte di attrarre e fidelizzare i clienti (Sales strategies for a successful restaurant. The art of attracting and retaining customers) www.francoangeli.it € 16,50 A volume that, with a simple, clear and flowing style, guides the reader, step by step, through the different aspects of the art of selling in the hospitality industry. The key to a company’s success often lies in its sales capabilities. However, sales should not be considered as a “bellicose clash” between the two main market players, the seller and the buyer, but as a collaboration between the two figures, leading to the success of both (according to the Win-Win strategy). Today, in fact, more and more often we talk about prosumer, indicating in this way the consumer of the 21st century, who assumes an increasingly active role in the processes of conception, production, distribution and consumption of products placed on the market. By virtue of these changes, the art of selling changes. MAGAZINE