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AUG. SEP. 2020 VI MAGAZINE alternative spaces such as shops and bookstores, which also offer small bar- restaurant corners. Well, what if, on the other hand, the situation were to be turned upside down and the places of catering also offer the possibility of co-working? Just think about the amount of people who travel for work today and who often need to stay away from home or the office, open their laptops, put their tablets down, connect to a WIFI and work even just half an hour, or meet someone for a short meeting. What if instead one had accompanied their children to school and preferred for many reasons to stay away from home - but close to it - not having the need to go to a real office, probably far away, and found a comfortable restaurant equipped for co-working? COMMUNICATE YOUR OFFER I don’t want to bore you with management/organizational matters for which you have no need of instruction. Instead I want to talk to you about the necessity to communicate this “revolution” of offering. As already pointed out in my previous articles, digital communication becomes a fundamental vehicle of information for the general public. But a website is not enough! Also, in this case you need to be strategically present with all the main digital platforms, starting from Google Maps and other geo- localizers, Tripadvisor and similar, social-network with special ADV (advertising) campaigns. All this is not particularly expensive, but it must be organized and possibly managed with and by experts. Don’t rely on your son, relative or “digital geek” friend, but rely on a truly experienced company that can support you consistently; that above all realizes a communication that is not only new, but possibly original and emotive. In this regard I suggest, to those who do not already know him, the vision of a digital commercial made by an original Spanish chef who wanted to present himself in a provocative and emotional way. You should search on You Tube: Restaurante DiverXo | Chef David Munoz: - https:// www.youtube.com/watch?time_ continue=7&v=lSzI_7lZ0Pc&feature=emb_ logo I must add that this commercial was made by a famous Spanish director with TV and theatre actors, so it was a very expensive investment. But apart from this not insignificant aspect, it offers the possibility to reflect how provocation and emotionality managed by real experts can serve to build new innovative communicative approaches towards clients. As repeatedly written, Neuromarketing must propose new languages and new communicative methodologies. Here, then, is a new opportunity to return - changed - to offer real services to a rapidly changing clientele. Of course: the virus has only accelerated an already latent and evolving process. So, as always, the old saying “who gets there first...” applies. ______________________________ BOX NIBOL: THE APP TO FIND YOU At a time when smart working and social distancing are more topical than ever, Nibol is taking care of making life easier for smart workers and, at the same time, offering help to the locals to deal with phase 3. The start-up, in fact, has developed an app that puts on the net premises hosting sanitized workstations dedicated to flexible workers: on the one hand, bars and cafeterias can convert their spaces into co-working workstations during off- peak hours, on the other hand, the now growing population of flexible workers can secure sanitized on-demand desks equipped with WIFI. Nibol makes it really easy to book a hot desk. Thanks to geolocation, the app highlights the Nibol premises closest to the user. On the pages of the different locations, you can see details of the individual locations - from electrical outlets to air conditioning - and the reviews left by other customers on items such as comfort and tranquillity of the location, but also quality of food and drink. Once you have made your choice, all you have to do is book your table through the app, specifying when and for how long it will be occupied. ______________________________ AT PAGE 22 ON THE TABLE Pizza, forever Queen of food Many Italian pizza makers have taken advantage of the forced lockdown break to study new dough and new technologies for take-away and delivery. Pizza remains at the top of the list of the most consumed foods by Italians. by Alessandro Vergallo The lockdown pushed the Italians to cook or even learn how to cook. Among the most prepared products at home, during quarantine, on the podium: pizza, pasta and bread. A new trend that has enlivened such a dark period and that has led to a significant increase in sales of some products. Forced house arrest has radically changed the eating habits of Italians, many of whom, even those less accustomed to using culinary skills, have rediscovered the white art. Perhaps, a way to ward off fear or to kill moments of domestic idleness, or simply to pamper oneself. Pizza, bread and quarantine, then, confirm to be a “winning” combination: the increase of their consumption by 10% during the emergency is the proof. This premise suggests that pizza, the culinary excellence that best represents Italy throughout the world, a UNESCO World Heritage asset, is the dish most desired by Italians. REASSURING NUMBERS Pizza consumption in 2019 increased compared to the previous year: according to 11% of TheFork’s total partner addresses, +31% of Italians prefer to eat in pizzerias. Not to mention