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AUG. SEP. 2020 II Covid has provoked, and will continue to do so in the near future, a large selection of catering activities unmasking improvisation, management difficulties and operational inconsistencies. Those who will overcome this crisis will have shown ability, fairness and tenacity which will be important safeguards for the coming years. Those in these situations “will wear a medal of merit on their chest”, just as one who finishes a survival course safely and this the market will recognise at an economic level, with better prices, and credit, with higher insurance coverage. What is the competition scenario in the Horeca distribution sector and what size company will ultimately be better able to withstand the crisis? For years we focused on what size of company had a future in the distribution sector. The most important lesson we have learned in these difficult circumstances is that, perhaps, we had to turn our attention, not towards the size of the companies, but, towards the marginality and, above all, to the credit exposure of our customers, which must absolutely be reviewed. For years we pretended that we could support them and we fuelled bad credit competition that damaged ourselves and the market. How does our Cooperativa Italiana Catering come out of such a tidal wave? These 6 months have served to highlight the great work done over the years to make our Cooperative a solid, healthy and streamlined entity that has sailed through the troubled waters of the crisis excellently with reason and foresight. Managing a similar blackout was not easy but, in the end, we were able to support our members throughout the emergency without operational difficulties and economic and financial crises. Today we know even more that the Cooperative is fundamental for our companies and that the route taken must be resumed and strengthened. To be called on at several levels as one of the 5/6 major exponents of the Italian distribution landscape to dialogue with institutions, even if at the moment it has not brought the expected results, fills us with pride because it demonstrates the appreciation of what we do and who we are. Finally, I would like to close with a great optimism generated by the important consideration that, during the long days of the lockdown, talking to people, it always emerged that one of the strongest shortcomings felt was that of not being able to “go to the restaurant”, and the feedback was in the rapid recovery of the market. This must fill the whole world of Horeca with pride because it is a great recognition to all of us Italians in the sector that thanks to the “most wonderful catering in the world” of which we are all the creators, we can be proud to provide, not a luxury service but an essential one, for the traditions of our beautiful country. By Roberto Zanobi AT PAGE 10 MEMBERS Trentino Alto Adige and Friuli Venezia Giulia With almost 13,000 companies active in the catering sector, Trentino Alto Adige and Friuli Venezia Giulia together represent about 4% of national companies (Fipe data, 2019), but they prove to be a very lively hub for the sector. As confirmed by Cic members active in this territory. Who reacted to the stop imposed by the Covid-19 emergency, introducing new services capable of enhancing their range by Chiara Bandini Morelli Range It counts on a vast assortment of fresh and frozen food products for the catering sector, along with a wide range of products for cleaning, tableware, storage and consumption of food and drinks. Also important is the commitment to the environment, as evidenced by the proposal of forks, knives, glasses, plates, napkins, trays made with ecological and compostable material. Strengths Professionalism, great assortment and high quality of the range, which is accompanied by the ability to build a relationship of mutual trust with customers, able to ensure the continuity that is considered by the company as the real key to growth. Following this same perspective of fruitful collaboration and teamwork, Morelli was also one of the founders of the Italian Catering Cooperative (CIC). News/Strategies 2020 In conjunction with the Covid-19, health emergency, the company has adjusted its work activities to ensure the health and safety of staff and customers. The online shopping portal has also been implemented in order to offer even those who cannot move for the opportunity to shop. Finally, a home delivery service was organized within 24 hours of placing the order, active in Valsugana and in the city of Trento, from Monday to Saturday. ______________________________ Santanna Range For over 45 years, Santanna has been offering a wide choice of selected and exclusive products, providing solutions and ideas for the kitchen and the table, designed for the world of professional catering, but also for private individuals and food and wine enthusiasts, looking for quality items for home cooking. Strengths First of all, the Santanna store in San Quirino which covers an area of about 5000 square meters. Here you can find all the essential ingredients for making the best dishes and organising kitchens. An efficient and assorted cash & carry for every need, an range of selected gastronomic specialties from Italy and from around the world, enriched by numerous exclusive products, by a wide selection of food items from the various product sectors (fresh and frozen products, fresh and frozen meat), by cleaning articles and paper and monouse plastic products, from a vast and prestigious cellar, with over 1000 labels of wines, champagnes and national and international spirits. Santanna has also become, over time, a benchmark for the supply of equipment and systems for catering and professional kitchens, offering products from the best brands and the most advanced technologies, always with particular attention to new market trends. In addition to the San Quirino cash & carry, the Santanna sales network is present in a capillary manner in the Friuli Venezia Giulia area, in the eastern Veneto and also in European MAGAZINE