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DEC. JAN. 2020 IV An invitation to restaurants for the launch of a “charter of bresaola” in the menu. The vice-president of the Consortium for the protection of the IGP and Ad di Rigamonti, Claudio Palladi, launched it: “It is a revolution in the offer - he told Il Messaggero - but also in the enhancement of this speciality. There is a production with 100% Italian ingredients, the result of an agreement with Coldiretti, but it is a niche because there are not enough cattle in the certified production area. Then there is a Black Angus Bresaola that is produced with meat from one of the oldest and most prized breeds of cattle of Scottish origin. And there are meats coming from other European countries and especially from Brazil. In size, the lion’s share is made by the main muscle in the top round, a nobler cut that remains softer, while the large rump is larger in size. In total there are five cuts of meat used. All have different colours, tastes and marbling of the fatty parts”. The Italian Ginger Consortium is born The Consorzio Zenzero Italiano (Italian Ginger Consortium) is born, the first organization that brings together Italian ginger producers with a registered trademark that is synonymous with guarantee, quality and Italian spirit. Four founding members, all points of reference in the fruit and vegetable sector, promote this initiative, unprecedented in the panorama of national agriculture: Valfrutta Fresco (business unit of Apo Conerpo), the multinational fruit company Del Monte, the fruit and vegetable cooperative Agrintesa di Faenza (Ra), and Agritechno Srl. The ginger 100% made in Italy will be on the shelves of retailers with the first shares of the Italian product brand already by the end of the year. Deliveroo comes to 25 new cities Twenty-five new cities, opportunities for more than 200 restaurants and more than 200 riders. These are the autumn numbers and objectives of Deliveroo, which in November will reach 139 cities where the service will be present. Deliveroo will activate its service in Aosta, Belluno, Campobasso, Gorgonzola and Cassano d’Adda in Lombardy, and Bellinzago in Piedmont. From the second half of November in Lombardy the cities of Desenzano del Garda, Erba and Treviglio will be involved; in Piedmont Chieri and Fossano; in Calabria Crotone; in Campania Casoria, Giugliano and Nocera Superiore; in Marche Ascoli Piceno and Loreto, in Puglia Barletta and Mesagne; in Sicily Agrigento; in Lazio Pomezia and Velletri; in Friuli Venezia Giulia Monfalcone; in Tuscany Campi Bisenzio and Piombino. Deliveroo will then support the Italian catering sector by providing the premises with information useful for business analysis such as: orders delivered, the percentage of increase, gross revenue and average value, the ranking of the most ordered dishes and customer satisfaction. AT PAGE 10 Qi Partners professionalism and quality at the service of the catering industry For more than 130 years, Morelli Food Service has been a reference point for professional operators in Trentino-Alto Adige By Chiara Bandini The story has unfolded for more than 130 years. Much has passed since Giuseppe Morelli was founded in Canezza di Pergine, in the province of Trento, the first family business back in 1880 specializing in flour milling, grain trading and the production of cured meats. A few decades later, it was the turn of his son Agostino, who in turn passed the baton to his son Giuseppe in the 1960s. It was he who transformed the business from a supplier to shops to a partner for catering: this is how Morelli Food Service was born, a point of reference for professional operators of commercial and collective catering. Now the leadership of the company is in the hands of the fourth generation represented by Lorenzo. But another perfect handover is already ready: the one to the fifth generation, to Elena. These latest heirs of the dynasty are entrusted with the task of preserving the family motto: always focus on the excellence of products and the ability to renew themselves over the course of time. As Lorenzo Morelli himself tells us. What are the strengths of Morelli Food Service? Professionalism, a high quality and wide range of products. But not only that. We call our customers by name, we build a relationship of mutual trust with them, because we are certain that continuity is the key to growth. MAGAZINE