Qualitaly_113

OCT. NOV. 2019 IV Under the guidance of its founder, Danilo Buratti, the company took its first steps back in 1997 focusing on the Italian wine business. Sometime later, he introduced a small selection of packaged foods. Then, about 10 years ago, the turning point: its association with CIC – Cooperativa Italiana Catering – which allowed Buratti to significantly expand the range available and thus make a leap in quality. The results were not long in coming: from 2012 to today the turnover has increased sevenfold, as the second-generation representative who joined the company seven years ago, Fabio Buratti, recounts with satisfaction. What are the strengths of your company? Thanks to our membership in CIC, we are able to offer our customers the best of Italy at the table. Thanks to the contribution of exclusive brands such as Qualitaly, Tavola Viva, Utility and Il Gelo, our offer today consists of 1,700 products. Add to this our sales department, composed of 7 employees: it is a team composed exclusively of internal staff, subjected to continuous training with the declared objective of increasing their respective skills. It is also obvious that the digital factor, implemented throughout the organization, also favours a high rate of business productivity. Speaking of the range, can you describe it better? We offer a range of products capable of satisfying modern and professional catering. We range from wine to mineral water, from alcoholic beverages to dry products such as pasta and coffee. Then there is the fresh line, which includes cheese, mozzarella and parmesan, salami for pizzeria, ham and special salami. Not to mention the area of frozen foods, where we can count on excellent ranges of fish, vegetables and desserts. High quality products that are not found in retail food products. Who are your main customers? Our main clientele is represented by customers of the HoReCa channel, with a prevalence of the segment represented by restaurants / pizzerias. Yet that’s not all. We also offer individuals the opportunity to purchase our products, which, as mentioned, are not found on supermarket shelves. The test carried out in the field at the premises we serve, works: the customers in fact often make direct contact with us. We are also certified for large-scale distribution: in this context we also supply the Metro chain. How is the delivery service organized? We can count on 15 company vehicles, including 7 refrigerated trucks that are able to maintain the cold chain, between 5 ° and –18 °. But we don’t stop there. In view of the Christmas holidays and especially the extension of our range of action in the Budapest and Bratislava Capitals, we hope to add another support truck soon. The fleet is run by a team of 11 company drivers who, with a view to optimizing processes, also take care of warehouse management and ensure deliveries within 24 hours of ordering with a service that is unparalleled on the market, of which we are very proud. And how is Buratti as a whole structured? Our headquarters is located on a plot of land of about 4.000 square meters inside which was built a deposit that covers 1.200 square meters. Here there are also the cells reserved for the storage of fresh and frozen goods, which occupy 1.400 cubic meters. In the same area there are offices, which extend over an area of 300 square meters. A total of 24 people work for Buratti, divided between the administrative / commercial and logistics areas. Finally, what balance can you draw from the association to the Cooperativa Italiana Catering? In the last six to seven years we have recorded a development that I would call amazing. Suffice it to say that in both 2017 and 2018 the prestigious financial newspaper, the Financial Times , rewarded us by placing us in the ranking of the top 1000 Europe’s Fastest Growing Companies , or the 1000 European companies with the highest growth rate. And again, we have reached the twenty-ninth position in the similar ranking that Profil magazine has made on the Austrian market. These are recognitions that alone give the measure of the acceleration that Buratti has been the star in a very limited period of time. An acceleration that would have been unlikely to attain so quickly without entering CIC and without the support that the cooperative has assured us in the path of growth undertaken. AT PAGE 12 THE BOTTOM LINE Families, targets not to be ignored. But without children’s menus They spend more than the average and grow up away from home, but more than gadgets and entertainers they look for quality food and dedicated hospitality. Here’s how to approach one of the most interesting segments By Anna Muzio Children at the restaurant. All it takes is one word and immediately visions of screaming savages, MAGAZINE