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OCT. NOV. 2019 III Botti , general manager and creative director of Robilant Associati . “Passion and gestures, iconographically synthesized by the kiss. The kiss is an element that gives solidity to the concept of love, transforming it into a tangible, simple, everyday and Italian gesture, just like an espresso coffee. This style gives the new IEI a more impactful, empathetic and universal expressive character, just as the pleasure of coffee is universal.” And the brand will be also recognizable to Italian consumers, in the 700 public catering businesses , especially bars, certified by IEI and in the more than 20 thousand bars in Italy that serve certified blends with the brand. More than 200 kg of raw food seized in Italian restaurants The command of the Carabinieri for the agricultural and food products protection, has seized throughout Italy more than 200 kg of food products without traceability and without labels with clear and understandable information. Operation “Raw” was carried out nationally by the departments of Turin, Parma, Rome, Salerno and Messina on catering that processes raw food products. The inspection, carried out at 26 restaurants from 26 to 30 September, discovered that fish products intended for raw consumption had not been chilled. 14 administrative sanctions for a total of 24,068 euro were contested. The owners of two restaurants were reported, respectively for attempted fraud and fraud in aggravated trade, because the menu did not indicate the frozen products, passing them off as fresh, or because they claimed to provide squid, prawns and crabs while, in reality, served to customers squid, prawns and surimi. Alternative meat: 30 states in the USA prohibit the use of the term “burger” In front of the growing success of companies that have believed in the “alternative” meat business, that is produced with vegetable ingredients – think of the cases of Impossible Food and Beyond Meat – the reaction of the breeders’ lobbies was not long in coming. The result? In at least 30 U.S. states, the pressure exerted has led to a ban on the use of terms such as burger, sausage, steak, salami and hot dogs for plant products. After the fashion of tofu and seitan, Italians return to real meat Goodbye tofu and seitan. We return to real meat. Coldiretti points this out on the basis of Ac Nielsen data for 2018, which indicates a fall in consumption of meat substitutes with a drop of 9% purchases for tofu and seitan and 41% for vegetable sausages . On the other hand, demand for real meat is on the increase, reaching a peak of + 13% for packaged meat, among the large distribution counters. “The Italians – points out Coldiretti – have rediscovered the value of meat and unmasked the deception of using names such as burger, slice, steak or similar to sell vegetable-based products that have nothing to do with it. This is testified – continues Coldiretti – by the new attention to the essential contribution of animal proteins despite the fake news, unfounded alarmism, provocations and defamatory campaigns. The per capita consumption of meat, adds Coldiretti: “is estimated in Italy at about 79 kilos and remains well below the levels of other European countries such as Spain (100 kilos), Germany or France (86 kilos). Italians prefer quality and sustainability of breeding and 45% choose meat from three-coloured farms, 29% choose local ones and 20% those with PDO, PGI or other certifications of origin, according to a Coldiretti-Ixè survey. Almost 2 Italians out of 3 (63%) would also be willing to pay more for meat produced with the utmost respect for animal welfare. AT PAGE 10 Qi Partners The Made in Italy conquering Austria For over twenty years Buratti has been the point of reference for the HoReCa channel for the supply of Italian products in and around Vienna By Chiara Bandini Professionalism, optimal purchasing conditions and skill. These are the main dishes that distinguish Buratti, importer and wholesaler of wine, grappa, liqueurs and Italian food products, which has been operating in Vienna and its province for over twenty years.