Qualitaly_113

OCT. NOV. 2019 I OCTOBER-NOVEMBER 2019 AT PAGE 1 Long live children in the restaurant I already wrote it once. And I snow repeat it. I don’t like to advertise myself or talk about myself or the family business. However, I have recently reached an important milestone in my life, I have done what is often called ‘turning the corner’. So, allow me to reflect on my ‘first’ 50 years, many of which I spent in this wonderful sector of professional hospitality. Since I was a child, I have been a person unable to stand still. I was what some call ‘fidgety’. I always liked to move, invent, do, discover... and, thanks to my family, I was able to direct all my energy in a constructive way. Why did I want to be so personal? Because sometimes I stop to think about how times have changed. Today children – defined as ‘hyperactive’ – seem to be categorized as difficult people... I would like to mention what I wrote on the internet: “hyperactivity is a psychic disorder of the evolutionary age, ADHD (Attention Deficit Hyperactivity Disorder), otherwise known as attention deficit syndrome and hyperactivity. Recent studies show that this is a widespread disorder that affects about 4% of school and pre-school children, especially males. Certainly, there will be – perhaps – 4% of children who really have such a disorder. However, there are many small children who are kept under ‘observation’ in search of this phantom disease that seems to afflict our millennium. I talk about it in my editorial because, in this issue, children are the absolute stars of Qualitaly Magazine. Once it was difficult to find families with young children in the restaurant. Today, this group of consumers represents a fundamental element of business; that’s why, more and more often, we hear about ‘family friendly’ restaurants (article on page 12). However, there are still not many places that have been equipped to accommodate this type of customer, which requires special management with regards to both the furnishing (article on page 18) and the menu (article on page 22). Yet there are still many entrepreneurs in the sector who are clearly against ‘family friendly’. I feel a certain indignation when I see signs that say “you can’t come in” and, maybe, that big red signal right on a child’s face. Of a little boy screaming or running around in a restaurant, only one thing bothers me: if he is left on his own. Probably so much of that ‘hyperactivity’ is generated by parents who are not particularly present and who, perhaps, have simply ‘forgotten’ to teach good manners! Enjoy your read. By Lorenzo Morelli AT PAGE 3 We challenge our limits In recent times, there have been many people calling me – a little to my liking – Ironman. This is because of my passion for the triathlon, a sport that I began to love recently but one that, in a short time, has taught me a new style and philosophy of life that I have tried to bring to my daily work. To those who ask me why the triathlon, I answer that to push oneself to try this discipline is the desire to discover one’s limits. Obviously, it is first of all a challenge with yourself and it is good to understand how far you can go to reach an objective. MAGAZINE Traduzione a cura di Christopher Farley