Qualitaly_108

DEC. JAN. 2019 I DECEMBER-JANUARY 2019 AT PAGE 1 Freedom is participation As many of you will know, I do not like to talk about personal things or, specifically, about my company. This time, however, you will allow me to break the rule. On 30 October I posted on Facebook this post: “I would like to thank all the staff of our Company. Present and punctual from 4:00 this morning of this difficult day. The situation is stabilizing thanks to your commitment and dedication. Thank you!”. This post will not mean much to you, but it means so much to me. The night between 29 and 30 October, in Novaledo and, more generally, throughout Valsugana, we were “victims” of a natural catastrophe, torrential rain and a whirlwind, which created immense damage, not only to Morelli Catering, but to many activities in the area. I had left a few hours fearlier or the United States, so I did not personally witness the disaster, but I was constantly updated by my staff who immediately came to the company in the middle of the night to protect the goods and, more generally, everything that the torrential rain had half- destroyed. What struck me most about that night was the spirit of participation of all the people who came to the scene of the disaster. At that moment everyone felt that they had to do something to “save” THEIR company. And it is on the concept of “team” that I want to insist on in this editorial of mine and that it is no coincidence that it comes between the end of a year and the beginning of the new one. What we’ve ALL been able to create something great in these 20 years of CIC. And the numbers confirm that. For us, we have a range of branded products that makes us unique on the market. But it’s not enough... We are a working group that must walk together marching in unison towards a single goal. By facing battles with a spirit of MEMBERSHIP, we can make a real difference on the market. And, the example of what happened in Valsugana must be the stimulus to work for the common good, that is, the growth of our Cooperative! Happy 2019 By Lorenzo Morelli AT PAGE 3 Made in Italy never fails It’s been just over a year since Melegatti employees launched a social media solidarity campaign (#MelegattiSiamoNoi) to promote the sale of one and a half million pandoro cakes and avoid the closure of the factory just under a month before Christmas: a mini campaign that was very successful, with the reopening of the company’s shop, but that was not enough to solve internal problems between the shareholders and to avoid subsequent bankruptcy. Almost a year later, the company was auctioned, after an unsuccessful initial attempt, to a single investor, a newco of the family that is headed by entrepreneur Roberto Spezzapria, starting off with a permanent staff of 35 employees and succeeding in producing the Melegatti specialities for Christmas 2018. But while in Verona is celebrating, in Novi Ligure the employees of Pernigotti do not yet know their fate. The two pieces of news has attracted the attention of Italians with a truly surprising interest. And this has made me think about how much we relate to our typical products. Perhaps few of us knew that Pernigotti had passed into Turkish hands, but since the “case” of the closure of production broke out, many have awakened from this “fake” lethargy claiming the Italian-ness of the product. After all, we at CIC know this patriotic spirit well. In fact, this is the reason that pushed us, in less suspicious times, to create a range of “typical” Italian products that have always been the corollary to our kitchen. When I talk about “typical” I do not mean regional MAGAZINE Traduzione a cura di Christopher Farley