Qualitaly_107
OCT. NOV. 2018 VIII work. In a modern society, where you live 24 hours a day, it is normal for our sector to remain open: does Mr. Di Maio like to go to a restaurant? There is no longer a family gathered around the table, like in the past: with grandfather and uncles. There are millions of singles and divorcees who go with their friends to the restaurant on Sunday, maybe just to the Panino Giusto.” It is the reflection of contemporary society: “There are 4 million service needs on Sundays, perhaps more. Just think of the people who go to the stadium. A problem has arisen which no one asked for. I understand taking care of retired and disabled people, but what was the point of bringing out the problem of people working on Sundays?” continues Allambra: “I live in Milan, I think about the services, the many opportunities that the city offers, but also someone who lives in Chiarella or Sesto, in Rozzano, where do you think they go on Sundays? To the shops, or spending the afternoon at the cinema. The average Italian family like this is happy; they spend little, stay warm in winter and cool in the summer. There are a lot of old people. The real danger is e-commerce,” for Mr. Silvano: The latest CCIAA data say that 2/3 of last Christmas gifts were purchased on the Internet, do you know how many shops are closing? If you force a store to close on a Sunday, how many more will close? Especially the small places. If Sunday closes, I too will have to close some stores, I can’t fail. I’ll keep 10 restaurants. It will be a problem for entrepreneurs, but also for customers - young, old, families - who will no longer find those services (recreational centres, benches to rest on) for free. Mr. Antonio Giordano of Fattorie Riunite, does not have a chain but a family-run store in the Bonola shopping centre (Mi): “Over the years, our turnover has kept constant levels, but now it is spread over 7 days, customers have become accustomed to Sunday service: there is an answer, there are regulars who come to buy at the weekend because during the week they maybe work. We’ve been used to working on Sundays for 15 years, and I don’t think we can go back. The discourse is political, and modern society also for Giordano: “This is it, after all in the shopping centre today there are other activities: pizzerias, cinemas. There are 3 of us open in our centre on Sunday. Mine is a family business, I have 3 children who work here in turns, employees stay out of Sunday shifts, except at special times of the year such as the Christmas campaign.” In the small situation, the owner coincides with the worker: “The Sunday opening has never weighed on us because there is the reward of gain, after all, even when I had employees if I rewarded them they came running, they were happy.” It’s a question of economic incentive for the owner of the Fattorie Riunite: “The mistake was to bring the weekend down to the same pay as the weekly hourly pay, the core is that: if I earn well, I do not have a problem of working on Saturday or Sunday. Especially in times of crisis such as the current one, if someone tells you, “I give you 130% of the salary, as in the past, the workers are once more motivated. At least, my staff, if I tell them, I’ll give you 30% more and they’ll be happy, and that applies to everyone. Just talking about it, you smile.” An example: “This year I also worked in August, I had 133 bookings with surcharge. We have been in business since 1985, in Bonola since 1995. Today the shopping centre is a “social centre”, it has become a sort of lounge in the Gallaratese district, a meeting place for the elderly, the young, there are offices. At the weekend alone, we serve 300 people.” What if you have to close on Sunday? We ask: “It’s like closing the cinemas, which are waiting for the biggest flow just at the weekend, and what are you doing, closing them?”, the smile this time is ironic: “It’s like you decide to close Leroy Marlin, Decathlon. And then - finishes Giordano - it was them who made us always stay open, even at Christmas, and now they want to go backwards? Let’s be serious, come on.” ______________________________ BOX HOW MUCH IS CATERING WORTH IN SHOPPING CENTRES? 6.2 billion euro in the period AT Jun 18 (+718 million euro vs AT Jun 17) 1.4 billion visits in the period AT Jun 18 (+138 million vs AT Jun 17) 15% of total IEO visits ______________________________ BOX SUNDAY CATERING IN SHOPPING CENTRES Sunday catering registered growth trends (double-digit) compared with last year. 203 million SUNDAY VISITS +23.5 million vs AT Jun 17 which represent 14.4% of total catering visits to shopping centres 932 million SUNDAY SHOPPING +92.6 million vs AT Jun17 which represent 14.9% of total catering expenditure in shopping centres ______________________________ BOX SUNDAY CONSUMPTION TIMES The most important time for consumption is the morning which makes up 43% of the total and drives the growth of traffic. There are increased visits also for lunch and dinner. MAGAZINE
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