Qualitaly_107

OCT. NOV. 2018 VII sector. It is the theory of equality in the market. Finally, it is interesting to note: “Observing customer characteristics, on Sundays 27% of the flow is composed of families, a share that is continuously growing, or the analysis shows that it is the families who consolidate the “eating out” expenditure at the weekend in these places. From a qualitative point of view, Foodservice Director NPD closes: “Catering is a service, a consumer experience, culture is also food. And then, it must be said that, as far as the rights of workers are concerned, the chains with the greatest presence in the shopping centres are those that respect the rules of the market the most, maybe then it will be the rules that are not sufficient or correct”, but this, Matteo Figura reveals, is another matter. For Ilaria Del Fabbro, marketing and communication manager of Panini Durini (paninidurini.it ): “We have always been in favour of Sunday openings, so much so that from the very first point of sale the format was conceived with a 7/7 service. The strategy has been to differentiate ourselves from our competitors in order to guarantee a reliable and quality service to our customers. The public during the weekend tends to spend the day in the city to enjoy moments of relaxation. The first store was opened in 2011 in Via Durini, a stone’s throw from the Duomo of Milan in the fashion and design district. Subsequently, the premises in Via Donegani, Bocconi and Magenta were opened, for a logic of “defence” of the city and of the individual districts”. Today Panini Durini has 17 points of sale, the main ones in the city centre, some in the most residential areas and 4 in the shopping centres (2 outside Milan), continues Del Fabbro: “Our target is mainly composed of students and business men/women who during the week need to have their lunch break in a short time but who wish for quality and with a welcoming service. This is also what distinguishes our mood, dictated by young, energetic and welcoming staff; a quality food offer at affordable prices”. And the results are there for everyone to see: “In recent years the turnover continues to grow, we closed 2017 with €9.5 million turnover, and we aim to 11 million for 2018 (in 2016 it was 7 million). These results are partly due to the new openings, which mean more liquidity: in 2018 alone, we opened 3 new premises. Regarding the numbers at the weekend, the head of marketing and communication excludes people who need to have lunch in 30 minutes; at the weekend instead, the customer has more time: “During the week there is a greater turnover of customers, at the weekend however one has more time, allowing oneself more peace and relaxation. Sunday opening may depend on the location of the stores: in the centre it is certainly a necessary service, in neighbourhoods and residential areas it may be that customers leave during the weekend which gives us more room to reason whether to stay open or not. However, our focus is to satisfy our customers, so providing a reliable service is a must, closing could mean, for our philosophy, to fail the trust that customers give us when they know that we are there. For Silvano Allambra, founder of the Panino Giusto chain, now of the Sapori Italiani Group, which boasts 12 points of sale all in shopping centres: “For us, Sunday represents about 20% of the total turnover, overall the weekend (Saturday+Sunday) represents 40% of the total turnover,” in other words only 2 days are worth half of the total: “Our stores are almost all in Lombardy, then we have one in Biella and one in Ferrara.” The group’s position on the weekend is quite clear: “We have venues that do even more than 60% at the weekend, like Giropizza in Erbusco (Brescia) and another Made in Italy.” The reason for Allambra is clear and evident: “People during those days go to the cinema, to buy the shirt that during the week they can’t buy because they work: if we close on Sundays, someone will have to explain to me how we’re going to work and justify the maintenance of the staff.” The group has 150 employees, who have a rotation on the weekends: “If the government chooses the path of closure for us entrepreneurs it will be necessary to reduce the number of employees,” a clear position: “Already the proposal has created a brake on recruitment. While waiting to know what this government will do, none of us (entrepreneurs) might hire people for an indefinite period of time. Also because - Allambra calculates approximately on the phone - if we lose 20% of turnover the only thing we can do is limit the damage. And the fixed costs in this sector are 2: one is the purchase of ingredients, a component directly proportional to turnover, there will remain for the workforce to be cut: when the Sunday opening was authorized people were hired and, whatever Di Maio says, if the closure passes those same people will be fired. I don’t have any customer data, but it’s estimated to be thousands. Among other things, from a survey (Ipsos-Corriere della Sera) - continues Allambra - 56% of Italians interviewed are against the Sunday closing: we hope that this figure will convince them of the damage to companies and employees.” Over the years, the founder of Panino Giusto continues: “I have never had any complaints about working on Sundays, after all it is a bit like the fireman or the nurse refusing to