Qualitaly_106

AUG. SEP. 2018 I AUGUST-SEPTEMBER 2018 AT PAGE 1 We are ready to fly Today, the catering world, like every other sector, has considerably accelerated its pace of evolution. This, if on the one hand is positive because it creates a sparkling and proactive environment, on the other it accentuates a series of challenging problems to be faced. At all levels, from the restaurant to the distributor of ingredients, to remain competitive in a market that is now constantly changing, you need good planning (with clear and far-sighted objectives), the ability to make fast choices, organisation, investments and originality. Good planning means having a clear idea of where we would like to be in at least 5 or 10 years, setting ourselves objectives that guide our behaviour through an in-depth analysis of the changes taking place and of future scenarios. The ability to make fast and considered choices in an environment where, compared to the past, decisional boundaries have multiplied and one which no longer allows long response and waiting times with the risk of finding ourselves in obsolete enterprises that have been overtaken by sudden changes. Material and human organisation to increase productivity and service with maximum use of technology that simplifies and optimises every process. This is the only way to free up energy for key activities such as innovation, promotion, better purchasing and research. These investments are essential to keep the company up-to-date, whether it be a small pizzeria or a large distribution company, which today risks extinction if it is not continuously modernised. The originality of those who seek to create the conditions to identify and stand out in the market by courageously imposing rare or even better, unique values that can guarantee visibility and leadership over time. All this we at Cooperativa Italiana Catering have in mind and, if I look back today, I see the sudden changes made in recent years that have led us to become leaders in the Italian market as justified. In a short space of time, we have been able to profoundly change even deep-rooted behaviour by constantly working with clear short- and medium-term objectives. We have improved our organisation by becoming leaders in different sectors, as in the case of the seafood sector, which was a previous weak point, with fast and courageous choices. We have invested in financial and human resources that are constantly seeking to improve the support we provide to our members. We have had the perseverance to maintain our originality while sacrificing individual benefits for the good of the Group. Rest assured that we will not stop here but will continue with these criteria trying to overcome those challenges that we have already identified and that we hope will lead our Cooperative to become more of a leader in the Italian and international market. Roberto Zanobi AT PAGE 3 Yes we can! With the arrival of September, the first sector data promptly arrives, indicating a growing importance of food&wine items in the holiday budget. According to the study “Italian holidays on the plate 2018” by Coldiretti, 35% of the expenditure of both Italians and foreigners on holiday in Italy was allocated to the table with an economic impact that reached 30 billion euros annually. This is also confirmed by TheFork, MAGAZINE Traduzione a cura di Christopher Farley